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The differences between coordinators of media relations and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a public relations assistant. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $46,197 average annual salary of a public relations assistant.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a public relations assistant are press releases, facebook, and twitter.
| Coordinator Of Media Relations | Public Relations Assistant | |
| Yearly salary | $64,460 | $46,197 |
| Hourly rate | $30.99 | $22.21 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 26,021 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
Coordinators of media relations and public relations assistants have different pay scales, as shown below.
| Coordinator Of Media Relations | Public Relations Assistant | |
| Average salary | $64,460 | $46,197 |
| Salary range | Between $34,000 And $119,000 | Between $34,000 And $61,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | California Institute of Technology |
| Best paying industry | - | Finance |
There are a few differences between a coordinator of media relations and a public relations assistant in terms of educational background:
| Coordinator Of Media Relations | Public Relations Assistant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and public relations assistants' demographics:
| Coordinator Of Media Relations | Public Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 24.5% Female, 75.5% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |