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The differences between coordinators of media relations and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a public relations coordinator. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Coordinator Of Media Relations | Public Relations Coordinator | |
| Yearly salary | $64,460 | $46,225 |
| Hourly rate | $30.99 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Coordinators of media relations and public relations coordinators have different pay scales, as shown below.
| Coordinator Of Media Relations | Public Relations Coordinator | |
| Average salary | $64,460 | $46,225 |
| Salary range | Between $34,000 And $119,000 | Between $35,000 And $60,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Virginia |
| Best paying company | - | Shiseido |
| Best paying industry | - | Health Care |
There are a few differences between a coordinator of media relations and a public relations coordinator in terms of educational background:
| Coordinator Of Media Relations | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and public relations coordinators' demographics:
| Coordinator Of Media Relations | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |