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The differences between coordinators of media relations and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a public relations specialist. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $48,124 average annual salary of a public relations specialist.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a public relations specialist are press releases, web content, and project management.
| Coordinator Of Media Relations | Public Relations Specialist | |
| Yearly salary | $64,460 | $48,124 |
| Hourly rate | $30.99 | $23.14 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 29,698 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.
Coordinators of media relations and public relations specialists have different pay scales, as shown below.
| Coordinator Of Media Relations | Public Relations Specialist | |
| Average salary | $64,460 | $48,124 |
| Salary range | Between $34,000 And $119,000 | Between $33,000 And $68,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a coordinator of media relations and a public relations specialist in terms of educational background:
| Coordinator Of Media Relations | Public Relations Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between coordinators of media relations' and public relations specialists' demographics:
| Coordinator Of Media Relations | Public Relations Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 30.3% Female, 69.7% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |