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The differences between coordinators of media relations and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a coordinator of media relations and a publicity assistant. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a coordinator of media relations include press releases, policy issues and political action committee. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.
| Coordinator Of Media Relations | Publicity Assistant | |
| Yearly salary | $64,460 | $39,387 |
| Hourly rate | $30.99 | $18.94 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,539 | 8,193 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
Coordinators of media relations and publicity assistants have different pay scales, as shown below.
| Coordinator Of Media Relations | Publicity Assistant | |
| Average salary | $64,460 | $39,387 |
| Salary range | Between $34,000 And $119,000 | Between $27,000 And $56,000 |
| Highest paying City | - | Olympia, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Apple |
| Best paying industry | - | Government |
There are a few differences between a coordinator of media relations and a publicity assistant in terms of educational background:
| Coordinator Of Media Relations | Publicity Assistant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | Stanford University | Stanford University |
Here are the differences between coordinators of media relations' and publicity assistants' demographics:
| Coordinator Of Media Relations | Publicity Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |