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The differences between creative leads and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a creative lead and a sales and marketing manager. Additionally, a creative lead has an average salary of $93,742, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a creative lead include sketch, project management and adobe creative suite. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Creative Lead | Sales And Marketing Manager | |
| Yearly salary | $93,742 | $81,953 |
| Hourly rate | $45.07 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 6,384 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A creative lead is responsible for leading a team of creative staff in conceptualizing designs according to project requirements and client specifications. Creative leads must have excellent technical and critical-thinking skills for utilizing various software tools and applications to generate designs and adjust initial outlines as needed. They also assist the creative staff with the documentation and submission of layouts that meet quality standards and budget limitations. A creative lead works closely with the creative director to establish creative solutions that would attract the audience and enhance the brand's image on market platforms.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Creative leads and sales and marketing managers have different pay scales, as shown below.
| Creative Lead | Sales And Marketing Manager | |
| Average salary | $93,742 | $81,953 |
| Salary range | Between $51,000 And $169,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a creative lead and a sales and marketing manager in terms of educational background:
| Creative Lead | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Graphic Design | Business |
| Most common college | University of Wisconsin - Madison | University of Georgia |
Here are the differences between creative leads' and sales and marketing managers' demographics:
| Creative Lead | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |