Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital media planners and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a public relations coordinator. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Digital Media Planner | Public Relations Coordinator | |
| Yearly salary | $55,361 | $46,225 |
| Hourly rate | $26.62 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Digital media planners and public relations coordinators have different pay scales, as shown below.
| Digital Media Planner | Public Relations Coordinator | |
| Average salary | $55,361 | $46,225 |
| Salary range | Between $47,000 And $64,000 | Between $35,000 And $60,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Virginia |
| Best paying company | Mama's Fish House | Shiseido |
| Best paying industry | Professional | Health Care |
There are a few differences between a digital media planner and a public relations coordinator in terms of educational background:
| Digital Media Planner | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 83% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media planners' and public relations coordinators' demographics:
| Digital Media Planner | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |