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The differences between digital media planners and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a social media specialist. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Digital Media Planner | Social Media Specialist | |
| Yearly salary | $55,361 | $51,584 |
| Hourly rate | $26.62 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Digital media planners and social media specialists have different pay scales, as shown below.
| Digital Media Planner | Social Media Specialist | |
| Average salary | $55,361 | $51,584 |
| Salary range | Between $47,000 And $64,000 | Between $38,000 And $68,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | Mama's Fish House | McKinsey & Company Inc |
| Best paying industry | Professional | Professional |
There are a few differences between a digital media planner and a social media specialist in terms of educational background:
| Digital Media Planner | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 79% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media planners' and social media specialists' demographics:
| Digital Media Planner | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |