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The differences between enterprise sales managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an enterprise sales manager and a general sales manager. Additionally, an enterprise sales manager has an average salary of $145,551, which is higher than the $118,744 average annual salary of a general sales manager.
The top three skills for an enterprise sales manager include cloud, HR and c-level. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.
| Enterprise Sales Manager | General Sales Manager | |
| Yearly salary | $145,551 | $118,744 |
| Hourly rate | $69.98 | $57.09 |
| Growth rate | 5% | 5% |
| Number of jobs | 128,426 | 196,210 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
An enterprise sales manager is responsible for monitoring the staff's performance in achieving sales goals by selling goods and services to existing and potential clients. Enterprise sales managers develop strategic techniques to increase revenues and profits by improving marketing processes and identifying current trends. They also handle the department's budget, allocating adequate resources for the team to support sales operations and requirements. An enterprise sales manager should have excellent leadership and communication skills, especially on negotiating contracts with clients and maintaining healthy business relationships.
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
Enterprise sales managers and general sales managers have different pay scales, as shown below.
| Enterprise Sales Manager | General Sales Manager | |
| Average salary | $145,551 | $118,744 |
| Salary range | Between $88,000 And $238,000 | Between $71,000 And $196,000 |
| Highest paying City | - | Westport, CT |
| Highest paying state | - | Maine |
| Best paying company | - | Meta |
| Best paying industry | - | Professional |
There are a few differences between an enterprise sales manager and a general sales manager in terms of educational background:
| Enterprise Sales Manager | General Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between enterprise sales managers' and general sales managers' demographics:
| Enterprise Sales Manager | General Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 84.0% Female, 16.0% | Male, 85.5% Female, 14.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |