Post job

Enterprise sales manager vs general sales manager

The differences between enterprise sales managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an enterprise sales manager and a general sales manager. Additionally, an enterprise sales manager has an average salary of $145,551, which is higher than the $118,744 average annual salary of a general sales manager.

The top three skills for an enterprise sales manager include cloud, HR and c-level. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.

Enterprise sales manager vs general sales manager overview

Enterprise Sales ManagerGeneral Sales Manager
Yearly salary$145,551$118,744
Hourly rate$69.98$57.09
Growth rate5%5%
Number of jobs128,426196,210
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does an enterprise sales manager do?

An enterprise sales manager is responsible for monitoring the staff's performance in achieving sales goals by selling goods and services to existing and potential clients. Enterprise sales managers develop strategic techniques to increase revenues and profits by improving marketing processes and identifying current trends. They also handle the department's budget, allocating adequate resources for the team to support sales operations and requirements. An enterprise sales manager should have excellent leadership and communication skills, especially on negotiating contracts with clients and maintaining healthy business relationships.

What does a general sales manager do?

General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.

Enterprise sales manager vs general sales manager salary

Enterprise sales managers and general sales managers have different pay scales, as shown below.

Enterprise Sales ManagerGeneral Sales Manager
Average salary$145,551$118,744
Salary rangeBetween $88,000 And $238,000Between $71,000 And $196,000
Highest paying City-Westport, CT
Highest paying state-Maine
Best paying company-Meta
Best paying industry-Professional

Differences between enterprise sales manager and general sales manager education

There are a few differences between an enterprise sales manager and a general sales manager in terms of educational background:

Enterprise Sales ManagerGeneral Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Enterprise sales manager vs general sales manager demographics

Here are the differences between enterprise sales managers' and general sales managers' demographics:

Enterprise Sales ManagerGeneral Sales Manager
Average age4646
Gender ratioMale, 84.0% Female, 16.0%Male, 85.5% Female, 14.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between enterprise sales manager and general sales manager duties and responsibilities

Enterprise sales manager example responsibilities.

  • Manage, track & report all sales activities & outcome in CRM.
  • Manage and monitor the customer relationship management system, SalesForce.
  • Manage sales and reporting territory activities including forecasting and competitive analysis (salesforce.com).
  • Assist customers in planning long and short term unify and cloud base solutions.
  • Demonstrate solid understanding of business, budgeting, current market environments, and product and performance analytics.
  • Create and personalize carefully target promotional mailings/materials for payroll products.

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

Enterprise sales manager vs general sales manager skills

Common enterprise sales manager skills
  • Cloud, 27%
  • HR, 16%
  • C-Level, 9%
  • Enterprise Sales, 6%
  • Infrastructure, 6%
  • Saas, 5%
Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%

Browse executive management jobs