Marketing & community relations director vs marketing communications manager

The differences between marketing & community relations directors and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a marketing & community relations director, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a marketing & community relations director has an average salary of $147,137, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a marketing & community relations director include community relations, press releases and community outreach. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Marketing & community relations director vs marketing communications manager overview

	Marketing & Community Relations Director	Marketing Communications Manager
Yearly salary	$147,137	$84,146
Hourly rate	$70.74	$40.45
Growth rate	8%	10%
Number of jobs	97,785	106,556
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Average age	42	39
Years of experience	4	10

Marketing & community relations director vs marketing communications manager salary

Marketing & community relations directors and marketing communications managers have different pay scales, as shown below.

	Marketing & Community Relations Director	Marketing Communications Manager
Average salary	$147,137	$84,146
Salary range	Between $100,000 And $215,000	Between $60,000 And $117,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	Boston Consulting Group
Best paying industry	-	Finance

Differences between marketing & community relations director and marketing communications manager education

There are a few differences between a marketing & community relations director and a marketing communications manager in terms of educational background:

	Marketing & Community Relations Director	Marketing Communications Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Most common major	Marketing	Communication
Most common college	University of Pennsylvania	University of Georgia

Marketing & community relations director vs marketing communications manager demographics

Here are the differences between marketing & community relations directors' and marketing communications managers' demographics:

	Marketing & Community Relations Director	Marketing Communications Manager
Average age	42	39
Gender ratio	Male, 31.2% Female, 68.8%	Male, 32.3% Female, 67.7%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between marketing & community relations director and marketing communications manager duties and responsibilities

Marketing & community relations director example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Marketing communications manager example responsibilities.

Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
Manage company's Facebook page and develop social media strategy.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Marketing & community relations director vs marketing communications manager skills

Common marketing & community relations director skills

Community Relations, 15%
Press Releases, 10%
Community Outreach, 8%
Promotional Campaigns, 8%
Market Research, 4%
Event Planning, 4%

Common marketing communications manager skills

Web Content, 8%
Marketing Campaigns, 7%
Digital Marketing, 6%
Project Management, 5%
Press Releases, 5%
Facebook, 4%

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Marketing & Community Relations Director
Marketing & Community Relations Director vs Marketing Communications Manager

Updated January 8, 2025

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