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Marketing director jobs in Modesto, CA - 70 jobs

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  • Growth Marketing Leader, Adaptive Planning

    Workday, Inc. 4.8company rating

    Marketing director job in Pleasanton, CA

    A global SaaS company is looking for a Head of Growth Marketing to lead demand generation and pipeline growth for the Adaptive business unit. This senior role focuses on strategic marketing initiatives aimed at improving conversion rates and optimizing the customer journey. Ideal candidates will have substantial experience in B2B SaaS marketing and a strong analytical background to drive meaningful growth outcomes. This role offers a flexible work environment and competitive compensation including significant salary ranges. #J-18808-Ljbffr
    $134k-168k yearly est. 5d ago
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  • Hospice Marketing Director: Growth & Partnerships

    Apphospice

    Marketing director job in Pleasanton, CA

    A healthcare organization in Pleasanton, CA seeks a Marketing Manager to direct daily marketing operations and develop comprehensive marketing initiatives. Candidates must hold a Bachelor's degree in Marketing or a related field with at least three years of experience in health care marketing management, ideally in hospice care. Excellent communication and negotiation skills are essential. This role offers a competitive salary ranging from $100,000 to $150,000 per year, with the potential for commission. #J-18808-Ljbffr
    $100k-150k yearly 4d ago
  • Director, Product Marketing

    McGil Recruiting

    Marketing director job in Livermore, CA

    The Product Marketing Director is responsible for the global strategic marketing activities related to their assigned probe card products, works with the account teams for assigned accounts and provides marketing leadership to the product groups. This position regularly interacts with senior management and executives, and provides the overall product positioning, product strategy and direction, and communications objectives for the assigned products. The person will understand our customers' test challenges and will work closely with customers to define solutions to these challenges using products and technology. The person also sets market requirements, manages product roadmaps, project priorities and trade-offs as necessary, and resources allocation for those assigned products. The person also works with the account teams for their assigned customers to maximize profit and market share. This includes updating competitive situations and threats, communicating customer's requirements and providing input to the account strategy. ESSENTIAL DUTIES AND RESPONSIBILITIES Create and publish Market Requirements Documents that clearly defines customer's needs and features/specs that differentiate products; Function as part of a cohesive team to include Product Marketing Managers and Engineering Managers in the product group to ensure that the assigned products give a competitive advantage; Develop business cases to support market and business development; Articulate customer use cases to support product solutions definition and development; Define Value Propositions to support the competitive positioning of the products and solutions in the market; Define value pricing propositions that support high margin contribution for the Company's products in the market; Develop target and key account positioning strategies in support of sales activities; Develop and articulate fact-based and current competitive intelligence that includes product and financial positioning vis‑a‑vis critical extant and emergent competition; Lead the New Product Introduction (NPI) process to ensure that new products are developed per the PLC process. NPI includes beta testing, sales training, creating sales and product collateral, and insuring the go‑to‑market success of new product launches; Articulate SMART objectives to insure product and organizational success; Participate in strategic planning activities to include articulation of organic and inorganic growth opportunities; Train the sales/account teams regularly such that the knowledge of the market and products & solutions are transferred to the teams as part of NPI; Cross‑functional engagement with sales, applications engineering, NPI engineering, R&D, manufacturing, finance and corporate communications as part of NPI. Interface with customer to define device testing requirements that drives product roadmaps for long‑term revenue growth. Use negotiation skills to close gaps between customer requirements and factory capabilities Prepare and deliver technical presentations explaining products or services to customers and prospective customers. Requirements: Bachelor's degree in Electrical Engineering, Mechanical Engineering, Physics, or other technical degree, Master's degree preferred. 8+ years experience in applications, marketing, product development, or general management that involved leading and mentoring others. 8+ years experience in a customer or supplier facing role in the semi‑conductor industry. Must have solid knowledge of the semiconductor manufacturing and test process. Knowledge of the semiconductor RF market is strongly preferred. Excellent verbal and written communication skills in English. Strong business acumen and demonstrated ability to drive revenue growth through technical engagements. Strong presentation and communication skills, including both small group and large audiences. Need to be comfortable speaking to a group and engaging in problem solving dialogue with occasionally distressed customers or partners. Demonstrated success in team environments where outcomes are influence‑based. Cross‑disciplinary technical breadth and depth necessary to explain and negotiate details of product functionality and performance with customers. Familiarity with general wafer sort testing for both memory and logic IC. Knowledge of ATE systems is desired. Must have the ability to travel for business as much as 50% of the time both domestically and internationally to customer sites, subsidiary offices, and appropriate sales or marketing events. #J-18808-Ljbffr
    $140k-220k yearly est. 4d ago
  • Market Director

    Boomers Consulting, LLC 3.3company rating

    Marketing director job in Turlock, CA

    Market Director Women's and Children Services Turlock, United States | Posted on 08/14/2025 Boomers Consulting, LLC provides consulting and staffing services to clients who need assistance with projects or filling experienced-level and/or hard-to-fill vacancies including executive searches. Consultants work on client teams and work part-time or full-time on projects. Job Description Are you a passionate, visionary nursing leader ready to shape the future of maternal and pediatric care across multiple hospitals? This is your moment. This client is a mission-driven health system with strong community ties and a commitment to clinical excellence. This is more than a job-it's a chance to lead transformational change in one of California's most vibrant and growing regions. Your Role: Drive strategy and visionfor maternal and pediatric services across two hospitals in the Central Valley market. Lead and inspirehigh-performing teams in Labor & Delivery, NICU, Pediatrics, and Women's Services. Collaborate with leadership, physicians, and other community leadersto develop service lines and expand access to outstanding care. Shape programsthat support families from pregnancy through childhood-making a lasting impact in the community. Mentor and develop nurse leaders, fostering an environment of excellence, accountability, and continuous learning. Guide financial and operational performance, ensuring quality care while maximizing resource utilization. Implement innovation and best practices, supporting evidence-based care and patient-centered delivery models. Requirements Minimum5 years of nursing leadership experience Minimum2 years in Labor & Delivery/Obstetrics BSN required; MSN or MBA ACLS, PALS & NRPcertifications required Advanced Fetal Monitoring (AWHONN)certification preferred A passion forteam-building, patient-centered care, and operational excellence Occasional travel Comprehensive benefitsincluding medical, dental, vision, telemedicine, and behavioral health. Savings and retirement including a 401(k) Plan with a 50% match up to 6% of pay, employee stock purchase plan, flexible spending accounts, retirement readiness tools, rollover support, and financial well-being counseling . Robust tuition assistance and student loan support. Time-off programs, legal/ID protection, life insurance, and employee discounts. #J-18808-Ljbffr
    $80k-119k yearly est. 5d ago
  • Senior Product Marketing Manager

    Avathon Capital

    Marketing director job in Pleasanton, CA

    Avathon, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world's industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence. Drive change and create a footprint. Learn more at: Avathon We are seeking a Senior Product Marketing Manager to join the Avathon team in Pleasanton, CA. As a solo individual contributor, you will play an essential role in defining the positioning, messaging, and go-to-market strategy for our industrial AI platform. Our technology optimizes critical assets, enhances worker health & safety, and orchestrates complex supply chain processes across industries such as energy (conventional & renewables), aerospace & defense, manufacturing, retail & CPG, mining and transportation. You will be responsible for: Positioning & messaging: Collaborate with Product, Marketing and other colleagues to develop compelling messaging and value propositions that resonate with our target audiences. Market & competitive analysis: Conduct market research to understand industry trends, customer needs and competitive landscapes. Go-to-market strategy: Define and execute product marketing plans, ensuring successful launches and market adoption. Sales enablement: Create sales collateral, battle cards and training materials to empower the sales team. Content development: Support the production of case studies, whitepapers, analyst and media briefings, webinars and blog content that drive awareness, engagement and demand. Customer insights: Collaborate with customers and internal stakeholders to craft compelling success stories. Demand generation support: Partner with growth marketing teams to develop campaigns that drive lead generation and pipeline growth. Please have: Minimum 8-10+ years of experience in B2B SaaS product marketing, preferably in industrial AI, enterprise software or related fields. Domain knowledge in one or more of the following sectors: energy (conventional & renewables), aerospace & defense, manufacturing, retail & CPG, mining, transportation (preferred), supply chain. Proven success in defining product positioning, messaging and GTM strategies. Experience working cross-functionally with product, sales, and marketing teams. Strong storytelling skills and the ability to translate complex technical concepts into clear, compelling narratives. Ability to work independently in a fast-paced environment, with a hands-on and strategic mindset. Pay Range: $140,000 - $160,000 base salary plus bonus. Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. This role is not remote. Candidates must be based in the Bay Area and are expected to report to our Pleasanton office 4 days per week. Avathon is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. Avathon prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you. #J-18808-Ljbffr
    $140k-160k yearly 3d ago
  • Director Sales & Marketing Four Points by Sheraton Pleasanton

    Highgate Hotels L.P 4.5company rating

    Marketing director job in Pleasanton, CA

    Compensation TypeYearlyHighgate Hotels Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate's portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry's most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle. LocationOverview The Director of Sales & Marketingis primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded.The Director of Sales & Marketingis also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment. Responsibilities Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering. Assesses & reacts to market trends, market share & the competitive hotel environment. Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives. Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization. Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting. Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance. Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply. Understand GEO source & ability to develop a plan to penetrate the primary markets. Develop/implement key segment strategy & managing key accounts (both existing & target). Design effective sales deployment schemes & market assignments. Develop sales goals designed to achieve budget & market share targets. Manage group pace measurement and set sales production goals. Manage sales activity & travel schedule. Qualifications Bachelor's degree preferred in Marketing At least 3 years' experience as a sales leader, with prior hotel sales experience. Experience dealing with/communicating with ownership groups and asset management. Proficient in managing/using sales automation (DELPHI) & PMS systems. Experience working collaboratively with revenue management. Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each. Excellent communication and presentation skills. Strong interpersonal skills and ability to work in a team environment. Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude. Must be proficient in MS Office including Word, Excel, and Power Point. Must be able to multitask and prioritize departmental functions to meet deadlines #J-18808-Ljbffr
    $72k-107k yearly est. 3d ago
  • Shopper Marketing Associate Manager

    The Clorox Company 4.6company rating

    Marketing director job in Pleasanton, CA

    Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace (**************************************************************************** UpdateUrns=urn%3Ali%3Aactivity%3A**********048001024) **Your role at Clorox:** This role is responsible for developing and executing full-funnel media strategies across the Target/Pet team for multiple brands to drive sales, share growth, and spend efficiency. This includes managing media budgets, optimizing campaigns, and leveraging retail media metrics to deliver actionable insights. As an individual contributor, this person partners closely with cross-functional teams, field sales, and agency partners to create integrated omni-channel plans aligned with business unit priorities and retailer initiatives. **In this role, you will:** + Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets that deliver against sales, share growth, and spend efficiency targets. + Partner with Target-Pet field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and customers to create full omni channel plans that deliver on BU and Target-Pet priorities and initiatives, and in particular, brand-building share growth plans. + Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners' databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights. + Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge. + Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams. + Support the One Demand Planning (ODP) process by developing Full-Funnel Target-Pet plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans. + Create learning plans to improve campaign performance and optimize media strategies and spend. **What we look for:** + BS/BA degree / MBA desirable + 3+ years of CPG Brand Marketing or Customer Marketing (at top tier CPG company) and/or 4+ years of Consumer Products Sales experience + Sales experience + Consultative/Solution selling + Previous experience with interpreting shopper data to develop business strategies + Strong Marketing, Consumer, Shopper, and Retailer Media knowledge + Business Planning and Insights (Diamond Planning process) **Workplace type:** Hybrid: This role work onsite 3 days a week and 2 days remotely. This position can be based in Minneapolis, MN; Oakland, CA or Pleasanton, CA. **Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.** Learn more (********************************************************************************************************* **.** **[U.S.]Additional Information:** At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more. We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area. -Zone A: $106,700 - $204,900 -Zone B: $97,800 - $187,900 -Zone C: $88,900 - $170,800 All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process. This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies. Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times. To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes. **Who we are.** We champion people to be well and thrive every single day. We're proud to be in every corner of homes, schools, and offices-making daily life simpler and easier through our beloved brands. Working with us, you'll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what's possible and work with purpose to make a difference in the world. **This is the place where doing the right thing matters.** Doing the right thing is the compass that guides every decision we make-and we're proud to be globally recognized and awarded for our continuous corporate responsibility efforts. Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Clorox Company and its Foundation prioritize giving back to the communities we call home and contribute millions annually in combined cash grants, product donations, and cause-marketing. For more information, visit TheCloroxCompany.com and follow us on social media at @CloroxCo. **Our commitment to diversity, inclusion, and equal employment opportunity.** We seek out and celebrate diverse backgrounds and experiences. We're always looking for fresh perspectives, a desire to bring your best, and a nonstop drive to keep growing and learning. Learn more about our Inclusion, Diversity, Equity, and Allyship (IDEA) journey here (*********************************************** . The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Learn more to Know Your Rights (*********************************************************************************************** . Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at ***************** . Please note: this inbox is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/application statuses. The Clorox Company and its subsidiaries are an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer.
    $106.7k-204.9k yearly 60d+ ago
  • Entry-Level Marketing Manager

    Invictus 3.8company rating

    Marketing director job in Tracy, CA

    Job Description We're hiring an Entry-Level Marketing Manager to support our event marketing campaigns and grassroots community outreach initiatives. In this hands-on, public-facing role, you'll help plan and execute promotional events, represent our brand in the community, and build meaningful connections with local audiences. This is the perfect opportunity for someone who thrives in fast-paced, interactive environments, enjoys face-to-face engagement, and wants to grow into a long-term career in marketing, events, brand promotion, or community outreach management. No prior marketing management experience required - we provide comprehensive training and ongoing mentorship! Key Responsibilities Plan, organize, and execute community events, brand activations, and promotional campaigns Represent our brand or partner organizations at events, communicating key messages with confidence Coordinate event logistics including setup, staffing, materials, and breakdown Build and maintain strong relationships with local vendors, venues, and community partners Track and report event performance, engagement metrics, and outreach results Ensure consistent brand representation, professionalism, and customer engagement Collaborate with the marketing team to align field marketing activities with overall campaign goals Qualifications Excellent communication, interpersonal, and presentation skills Outgoing, confident, and comfortable engaging with diverse audiences Strong organizational skills and attention to detail Ability to multitask, manage time effectively, and thrive in a fast-paced environment Team-oriented with the ability to work independently as needed High school diploma or equivalent required; college coursework in Marketing, Communications, or Business is a plus Experience in event coordination, customer service, hospitality, or community engagement is helpful but not required What We Offer Paid training and hands-on mentorship from experienced marketing leaders Clear career growth path into senior marketing, event management, and outreach roles Supportive, inclusive, and community-focused team culture Dynamic, engaging work environment - every day is different Flexible full-time schedule Competitive compensation with performance-based bonuses Comprehensive benefits package, including health, dental, vision, and wellness support
    $83k-128k yearly est. 11d ago
  • Marketing/Sales Director Trainee

    Aegis Living 3.8company rating

    Marketing director job in Clay, CA

    Aegis Living is a national leader in senior assisted living and memory care with a simple philosophy: make every day count. With more than 28 years of experience, Aegis Living is known for its employee-centric company culture, unique point of view and eye for innovation. Aegis Living has 39 overall communities in WA, CA, and NV to better serve the aging community and their families. As a Senior Living, Marketing/Sales Director with Aegis, you will: Love the work, Love the Team, and Love the Aegis Culture! The Senior Living, Marketing/Sales Director Trainee in California, is responsible for sales, tours, business development, and marketing of the community. This role involves selling a premium product, delivering high-acuity care, and upholding the hallmarks of an Aegis Community-making a difference in the lives of others. Responsibilities Responsibilities: * Develop and implement sales action plans and sales related activities. * Lead community tours for prospective families, effectively guiding them through the decision-making process to secure new resident move-ins. * Plan and execute a variety of community and family events, both within and outside the community * Conduct proactive outreach to the local community residents, leaders and organizations. * Build referral partner relationships through proactive outreach to include local physicians, hospitals, skilled nursing facilities. * Thoroughly understand rental agreements and effectively negotiate terms and conditions. * Monitor move-in and move-out trends to ensure the community meets census targets, while effectively analyzing and articulating key patterns * Record all sales activity within the CRM tool (Yardi) and engage with prospective leads within 12 hours. * Develop strong relationships with sister communities to encourage referral activities. * Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management. * Gain a comprehensive understanding of community operations, nursing, and care services to effectively communicate with families throughout the sales process. * Provide exceptional service throughout the prospective resident journey and continuously for existing residents. * Foster professional relationships and maintain open communication with internal departments to effectively achieve organizational initiatives. * Travel locally, as necessary, for outside sales calls, industry events, and networking events. * Qualifications What you will need to excel at this job: The ideal candidate will be a collaborator that enjoys challenges, is professional, upbeat, and encourages others to succeed. * Minimum 5 years of sales experience, experience working in a service-related industry desired, experience working in hospitality sales and/or health care sales is a plus. * A 4-year college degree or 2-years of equivalent business experience * Must possess advanced verbal and written communication skills to frequently negotiate, sell, and influence other internal personnel. * Must have thorough experience with professional selling skills with a consistent track record of achieving targeted sales results and exceeding goals. * Must be proficient in general computer knowledge, primarily with Microsoft Office products and various CRM tools. * Ability to analyze and work with financial data and information. * Availability to work Sunday to Thursday or Tuesday to Saturday * Ability to work independently, manage multiple tasks simultaneously while demonstrating strong organizational and presentation skills. * Must have a valid driver's license in the applicable state. * Must be willing to take a 2-step TB test. Aegis Living is advancing the art of luxury Assisted Senior Living that allows our Residents to live safely & joyously in a loving and comfortable atmosphere that they call home. What We Offer: * Solid Base Salary * Defined Growth Opportunities * 401K * PTO (paid time off) + Sick Pay +Appreciation Days * Medical/ Dental/ Vision * Pet Insurance * Free Staff Meals What Next? * Apply online at aegisliving.com/careers Min Salary USD $80,000.00/Yr. Max Salary USD $90,000.00/Yr.
    $80k-90k yearly Auto-Apply 60d+ ago
  • Vertical Marketing Manager

    Cen Cal Fire Systems 4.6company rating

    Marketing director job in Pleasanton, CA

    IN A NUTSHELL Are you a marketing enthusiast with a passion for creating compelling messaging, value propositions, and go-to-market programs that drive customer value and market share gains? Do you thrive in a dynamic environment and love working with high-energy teams? If so, we have the perfect opportunity for you! We are seeking a vibrant and experienced Vertical Marketing Manager to join our team. Reporting directly to the CMO, the ideal candidate will have a proven track record of driving quantifiable marketing success in a business service environment. WHAT YOU'LL BE DOING (and doing well!) Develop differentiated value propositions and messaging that resonates with facility managers and building engineers that enables the adoption of Sciens Service Suite (S3). Build go-to-market plans that address key verticals (e.g., commercial real estate, healthcare, education, industrial facilities). Conduct market research, competitive analysis, and customer insights to identify opportunities for growth and differentiation. Create targeted campaigns showcasing fire alarm systems, sprinkler systems, emergency communications, monitoring services, and related offerings. Write and generate thought leadership content (whitepapers, webinars, case studies) highlighting compliance, NFPA/OSHA standards, and ROI of fire & life safety solutions. Provide tools, playbooks, and vertical-specific messaging to support sales teams. Collaborate with business development to craft proposals, RFP responses, and vertical case studies. Support field with events, tradeshows (e.g., NFPA Conference, ISC West), and industry association activities. Build relationships with industry associations, and drive marketing initiatives with OEM partners, integrators, and service providers in the fire & life safety value chain. Track, measure, and report on vertical marketing performance and ROI. Adjust strategies based on campaign performance, sales feedback, and evolving code/regulation requirements. Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies are cutting-edge and effective. WHAT WE LIKE ABOUT YOU Bachelor's degree in Marketing, Business Administration, or a related field. Five (5)+ years of experience in B2B customer marketing Well versed in establishing differentiated customer value props, and messaging Strong understanding of qualitative and quantitative customer analytics Well-versed in customer lifecycle management Strong attention to detail, problem-solving, and decision-making abilities. Strong, positive culture contributor, with the ability to collaborate and influence. Knowledge of fire alarm and security systems is a plus. Ability to travel domestically up to 20%. WHAT WE'RE BRINGING TO THE TABLE Competitive salary based on qualifications. Paid time off plan and holidays. 401(k) matching. Short term and long-term disability. Medical, dental, and vision plans with options. Life insurance. Professional career development opportunities. Tuition reimbursement program.
    $87k-130k yearly est. Auto-Apply 60d+ ago
  • Director, Global Digital Marketing

    10X Genomics 4.4company rating

    Marketing director job in Pleasanton, CA

    The Director of Digital Marketing is at the center of 10x Genomics' digital marketing engine, delivering measurable business impact and innovating across channels to ensure leadership in scientific markets. This position reports to the Vice President of Integrated Marketing Communications as is responsible for the planning, execution, and optimization of all digital marketing initiatives-including the website, SEO, SEM/paid media, email campaigns, webinars, and digital advertising. This strategic yet hands-on leader is accountable for driving measurable growth, exceptional digital engagement, and seamless user experiences that support product launches, demand generation, and brand building. What you will be doing: Digital Channel Strategy & Management Develop and own the digital marketing strategy, aligning with campaign objectives and business goals. Oversee and optimize the 10x Genomics website-including content updates, landing pages, conversion paths, and ongoing user experience improvements-partnering with Creative and Content teams. Lead SEO strategy and execution, including technical SEO, content optimization, and performance tracking to maximize organic discovery and site rankings. Own SEM and paid advertising campaigns (Google Ads, LinkedIn, retargeting, and other platforms), from campaign design and budget allocation to continuous performance optimization. Email & Webinar Campaigns Design and execute integrated email marketing programs that nurture leads, promote launches, and deliver targeted content across the sales funnel. Develop audience segments, A/B test copy and creative, oversee template management, and report on email engagement and conversion metrics. Manage end-to-end webinar program logistics (topic selection, promotion, tech platform, speaker coordination, registration, analytics), ensuring seamless execution and measurable pipeline impact. Paid Media & Digital Campaigns Launch and manage digital advertising across search, social, and relevant digital channels to drive awareness, consideration, and conversion. Collaborate with Campaign, Content, and Creative leads to ensure digital campaigns are on message, on brand, and optimized for all funnel stages. Monitor channel and ad performance daily, making rapid adjustments to optimize cost per lead/acquisition and maximize campaign ROI. Cross-Functional Collaboration & Optimization Serve as the digital SME on integrated campaign teams; advise on digital best practices, channel selection, and performance forecasting. Work closely with Marketing Ops and Analytics to track results, build dashboards, and conduct performance reviews (site traffic, email/webinar engagement, MQL volume, digital ROI, etc.). Stay current on life science/technology marketing trends, new digital tools, MarTech advances, and changing platform policies. Compliance, Quality, and Innovation Ensure all web, email, and digital activities comply with relevant GDPR/privacy and regulatory guidelines. Champion a culture of continuous improvement, testing, and innovation-bringing new ideas, tools, and tactics to maintain digital leadership in the field. Skills & Competencies Demonstrated mastery of digital marketing across: web/UX, SEO (on-page/technical), SEM/paid search, digital display, and paid social. Deep experience with email marketing platforms, audience segmentation, marketing automation, and webinar/event marketing technology. Track record managing and optimizing digital advertising budgets (> $500K/year preferred) with strong ROI and reporting results. Strong analytic mindset; skilled in Google Analytics, tag management, CRM, UTM tracking, and performance dashboarding. Working knowledge of web content management (CMS), HTML, basic CSS, and digital creative/production workflows. Expert project and vendor management; able to prioritize, delegate, and deliver multiple programs and campaigns. High attention to detail, solution-oriented, and data-driven. Excellent collaboration and communication skills-comfortable interfacing with technical, creative, and business stakeholders. Minimum Qualifications 7 years in digital marketing roles spanning web, SEO/SEM, digital ads, email, webinars/events 2 years of experience in a team or project leadership capacity. Bachelor's degree in Marketing, Digital Media, Life Sciences, or related field Preferred Skills/Qualifications B2B life sciences or technology strongly preferred Master's degree a plus Experience delivering digital strategy and reporting in highly regulated, global, or complex product environments is a plus Local to the San Francisco Bay Area or willing to relocate preferred ***Remote candidates will be considered*** Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including one's skills, qualifications, and experience. At 10x, base pay is also just one component of the Company's total compensation package. This role is also eligible for 10x's equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. During the hiring process, your 10x recruiter can share more about the Company's total compensation package. Pay Range$215,600-$291,600 USD About 10x Genomics At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world. We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience. Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference. Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law. 10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.
    $215.6k-291.6k yearly Auto-Apply 2d ago
  • Brand Marketing Manager

    Noctrix Health

    Marketing director job in Pleasanton, CA

    Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world's first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health. We are seeking a detail-oriented, highly organized, and proactive Brand Marketing Manager to oversee creative project management and ensure seamless execution of marketing and brand initiatives. This individual will serve as the operational backbone of our marketing organization-coordinating timelines, approvals, and cross-functional communication to ensure projects are completed efficiently, accurately, and on brand. This is an exciting opportunity to join a fast-paced, mission-driven medical device company with a groundbreaking product and growing commercial presence. The ideal candidate will be an exceptional communicator, a strong collaborator, and a natural organizer who thrives on bringing structure and clarity to complex projects. ***This is a full-time, hybrid position located in our Pleasanton Headquarters. We require an in-office presence of at least 2-3 days per week.*** Responsibilities: Project & Process Management Own the full creative project management process, from initial brief submission through final material distribution Develop and maintain project life cycles, ensuring milestones are clear, timelines are met, and deliverables are completed accurately Manage creative agency partnerships to ensure that Noctrix has a robust pool of talent to complete all projects in a timely fashion with best-in-class materials Coordinate with all cross-functional teams-including marketing, agency partners, creative, regulatory, clinical, and commercial-to drive accountability and ensure projects stay on track Maintain project trackers, timelines, and documentation to provide transparency and visibility across teams Distribute approved materials to the necessary stakeholders along with additional information and requirements to ensure all materials are compliant and ready for distribution (print, digital, video, etc.) Brand Oversight & Compliance Work closely with creative and brand counterparts to ensure all materials are consistent with brand guidelines and visual standards Manage the review and approval process to ensure all creative assets meet regulatory and compliance requirements Organize and maintain all project materials, ensuring accurate documentation and easy access to finalized, approved assets Continuous Improvement & Strategic Support Participate in identifying new initiatives and process improvements to enhance project efficiency and creative output Partner with leadership to maintain project prioritization, ensuring resources are aligned to high-impact initiatives Communicate project updates, timelines, and resource needs to all stakeholders Support broader marketing project management needs as the organization grows and new priorities emerge Requirements: 3+ years of experience in marketing project management, brand operations, or a similar role Bachelor's degree in Marketing, Communications, or a related field Proven experience managing complex, cross-functional marketing or creative projects Strong organizational and communication skills with exceptional attention to detail Experience working within regulated industries such as medical device, biotech, or healthcare preferred Proficiency in project management tools (e.g., Trello, Planner, Asana, Monday.com, Wrike, or equivalent) Ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment Collaborative mindset and an ability to work effectively with creative, marketing, and commercial teams Compensation: Base Pay: $100,000 to $135,000 per year + bonus + stock options
    $100k-135k yearly Auto-Apply 60d+ ago
  • Junior Event Manager - Marketing & Community Engagement

    INVI

    Marketing director job in Livermore, CA

    Paid Training | Entry-Level | Career Growth | Hands-On Experience Are you ready to launch your career in event management, marketing, and promotions? Our fast-growing marketing and promotions firm is seeking a motivated Junior Event Manager to join our team. This entry-level role offers paid training, hands-on experience, and opportunities for career advancement in a fast-paced, team-oriented environment. What You'll Do Assist with event planning, setup, and breakdown to ensure seamless operations Support team supervision, coordinating staff and volunteers during events Engage attendees to enhance their experience and communicate brand messages Distribute promotional materials to increase engagement Monitor event activities and resolve issues to maintain smooth operations Collaborate on developing and executing marketing and promotional strategies Who You Are Outgoing, people-focused, and eager to learn Strong communication and interpersonal skills Organized, detail-oriented, and able to multitask in a fast-paced environment Flexible availability, including evenings and weekends Passionate about event management, marketing, and brand promotions Preferred (not required): Experience in events, marketing, retail, or customer service Degree in Event Management, Marketing, or related fields What We Offer Paid training and hands-on experience in event management and promotions Exposure to a variety of clients, industries, and event types Career growth and leadership development opportunities Collaborative, supportive, and high-energy team environment Ready to launch your career? Apply today to become a Junior Event Manager - Marketing & Community Engagement and gain the skills, experience, and mentorship to grow in a dynamic, rewarding industry!
    $88k-126k yearly est. Auto-Apply 3d ago
  • Senior Marketing Manager

    Jobget

    Marketing director job in Stockton, CA

    About the job JobGet is a rapidly growing venture-backed startup, as well as winners of 2019 MassChallenge and the 2019 MIT Inclusive Innovation Challenge. We help employers and job seekers connect in minutes with our Social Hiring Platform. Customers include Home Depot, Foot Locker, McDonalds, CVS, Dunkin, and many more. The ideal candidate will be responsible for developing, managing, executing and analyzing our lifecycle marketing campaigns. You will also collaborate with other internal teams to develop a lifecycle marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is both analytical and creative. You have excellent attention to detail, meet tight deadlines and juggle multiple critical requests, and possess great organizational skills. You complete complex tasks and projects quickly with little guidance, react with appropriate urgency to situations that require a quick turnaround, and take effective action. Responsibilities Execute test and learn lifecycle marketing campaigns including targeting, campaign set-up etc... Use existing reporting tools to analyze and report on campaign performance Set up automated (triggered) campaigns Help develop operating procedures and best practices for using marketing automation platform. Assist with documentation, reporting, and analysis of lifecycle campaigns Oversee and analyze performance and execution of marketing campaigns Collaborate with product and engineering to improve engagement and retention Qualifications 2+ years relevant work experience in digital marketing for owned channels such as push, email, text, phone Strong analytical skills Strong written and verbal communication skills What JobGet Offers Unlimited PTO Unlimited snacks, drinks and plenty of team outings Great company culture focused on talent development
    $123k-166k yearly est. 60d+ ago
  • Marketing Manager, Sr

    DBA: Zeiss Group

    Marketing director job in Dublin, CA

    About Us: How many companies can say they have been in business for over 178 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What's the role? The Sr. Marketing Manager is responsible for US market planning and promotion of Health Information Technology and Digital Excellence with the goal of achieving planned revenue and profit targets. The Sr. Marketing Manager leads a team of marketers and is expected to work in conjunction with SBU Marketing team to provide market research and competitive intelligence information to communicate product improvement needs, contributing to the long-term plan to sustain the product life cycle. Provides sales support and local customer support. This individual will work closely with world-renowned key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services. Must excel at building cross-functional alignments, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions. Sound Interesting? Here's what you'll do: * Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility * Plan and manage the customer segment marketing budget. * Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective. * Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation. * Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan. * Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research. * Adapt global content for regional marketing campaigns. Create and conduct local Marketing campaigns. Work with Marcom to develop promotional plans, including mailings, pitch-book creation and webinars/workshops based on local needs. * Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements. * Support Regional Sales Forces. Prepare and participate in Sales and Marketing Advisory Council presentation/workshops and Education programs. * Provides Field Sales with updates on product services, and market changes. * Be a resource to Field Sales and respond to point of sales questions and requests. * Participate in Monthly/Quarterly Sales Forecasting meetings. * Support regional local sales training by providing strategic goals and marketing messages. Liaise with regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings. * Provide local customer support. * Consult with customers to identify potential marketing needs, to support product adoption and effectiveness. * Work with trade media to provide product specific information to assist with articles. * Collaborate with customers on landmark events, articles and studies supporting market development needs. * Support regional/local trade-show collateral/booth property needs, providing messaging & positioning to meet exhibit objectives. * Direct customer inquiries into appropriate resources. * Be a resource to support Regulatory activities as necessary. * Manage, lead, coach and develop people. * Lead cross functional teams to achieve digital excellence in customer communications. Do you qualify? * BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred. * Product launch experience is required. * Five + (5) years' marketing experience, preferably at a medical device/optical device company. * Knowledge and experience in market analysis. * Excellent oral presentation and written communications skills. * Good analytical skills and experienced in spreadsheet financial analysis. * Management skills and proven ability to work cross-functionally. * Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology * Expertise and knowledge of SEO, SEM, Digital tools and building and executing digital strategy. * Willing to travel over weekends and holidays, U.S. and international travel (30%). Ability to work in a multi-cultural business environment, foreign language skills are desirable. Ability to lift and move products (up to 25 lbs). The annual national US pay range for this position is $127,300 - $159,100. The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent. This position is eligible for a Performance Bonus. We have amazing benefits to support you as an employee at ZEISS! * Medical * Vision * Dental * 401k Matching * Employee Assistance Programs * Vacation and sick pay * The list goes on! Your ZEISS Recruiting Team: Lindsay Walker Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).
    $127.3k-159.1k yearly Auto-Apply 16d ago
  • Marketing Manager, Sr

    Zeissgroup

    Marketing director job in Dublin, CA

    About Us: How many companies can say they have been in business for over 178 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What's the role? The Sr. Marketing Manager is responsible for US market planning and promotion of Health Information Technology and Digital Excellence with the goal of achieving planned revenue and profit targets. The Sr. Marketing Manager leads a team of marketers and is expected to work in conjunction with SBU Marketing team to provide market research and competitive intelligence information to communicate product improvement needs, contributing to the long-term plan to sustain the product life cycle. Provides sales support and local customer support. This individual will work closely with world-renowned key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services. Must excel at building cross-functional alignments, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions. Sound Interesting? Here's what you'll do: Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility Plan and manage the customer segment marketing budget. Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective. Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation. Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan. Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research. Adapt global content for regional marketing campaigns. Create and conduct local Marketing campaigns. Work with Marcom to develop promotional plans, including mailings, pitch-book creation and webinars/workshops based on local needs. Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements. Support Regional Sales Forces. Prepare and participate in Sales and Marketing Advisory Council presentation/workshops and Education programs. Provides Field Sales with updates on product services, and market changes. Be a resource to Field Sales and respond to point of sales questions and requests. Participate in Monthly/Quarterly Sales Forecasting meetings. Support regional local sales training by providing strategic goals and marketing messages. Liaise with regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings. Provide local customer support. Consult with customers to identify potential marketing needs, to support product adoption and effectiveness. Work with trade media to provide product specific information to assist with articles. Collaborate with customers on landmark events, articles and studies supporting market development needs. Support regional/local trade-show collateral/booth property needs, providing messaging & positioning to meet exhibit objectives. Direct customer inquiries into appropriate resources. Be a resource to support Regulatory activities as necessary. Manage, lead, coach and develop people. Lead cross functional teams to achieve digital excellence in customer communications. Do you qualify? BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred. Product launch experience is required. Five + (5) years' marketing experience, preferably at a medical device/optical device company. Knowledge and experience in market analysis. Excellent oral presentation and written communications skills. Good analytical skills and experienced in spreadsheet financial analysis. Management skills and proven ability to work cross-functionally. Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology Expertise and knowledge of SEO, SEM, Digital tools and building and executing digital strategy. Willing to travel over weekends and holidays, U.S. and international travel (30%). Ability to work in a multi-cultural business environment, foreign language skills are desirable. Ability to lift and move products (up to 25 lbs). The annual national US pay range for this position is $127,300 - $159,100. The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent. This position is eligible for a Performance Bonus. We have amazing benefits to support you as an employee at ZEISS! Medical Vision Dental 401k Matching Employee Assistance Programs Vacation and sick pay The list goes on! Your ZEISS Recruiting Team: Lindsay Walker Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).
    $127.3k-159.1k yearly Auto-Apply 22d ago
  • Head of Growth Marketing - Adaptive Planning

    Workday, Inc. 4.8company rating

    Marketing director job in Pleasanton, CA

    **Your work days are brighter here.**We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.**About the Team**The Adaptive Planning Growth Marketing team drives demand, pipeline, and revenue impact through a full-funnel growth approach, including demand generation, lifecycle marketing, events, and field marketing. The team partners closely with Product Marketing, Sales, RevOps, and the extended Marketing teams to engage the right customers, at the right time, with the right message. The team operates with a builder's mindset: experimental, analytical, and outcomes-driven. We value speed, learning, and ownership, while maintaining the rigor required to scale within an enterprise environment.**About the Role**Workday Adaptive Planning is seeking a Head of Growth Marketing to lead global demand generation and pipeline growth for the Adaptive business unit. This role will own the strategy and execution of growth marketing programs that drive high-quality pipeline, accelerate new logo pipeline and revenue, drive customer expansion efforts, and improve funnel efficiency across global markets. While largely focused on top-of-funnel new lead acquisition, this leader also must be experienced and comfortable with mid-funnel and post-sale campaign tactics and strategies.This is a senior role that partners closely with Sales, Product Marketing, RevOps, the extended Marketing organization, and more to translate business priorities into measurable growth outcomes. This role also oversees lifecycle and field marketing, ensuring cohesive engagement from first touch through opportunity creation and acceleration, and translating global strategy into regionally relevant programs that support sales priorities.**About You****What You'll Do**This leader needs to be a growth-minded marketer who blends the discipline and scale of enterprise SaaS with the creativity, speed, and scrappiness of a high-growth startup. You know how to build demand engines that perform in complex, sales-led environments - and you're equally comfortable rolling up your sleeves to test, learn, and iterate when the path forward isn't obvious.* Lead the end-to-end growth marketing strategy for Adaptive Planning, with accountability for pipeline creation, ACV contribution, and customer expansion programs* Own planning, execution, and optimization of full-funnel growth programs across digital, paid media, ABM, lifecycle, and partner channels* Partner with Sales, RevOps, and Marketing Ops to align on ICPs, segmentation, account prioritization, and pipeline targets.* Drive a culture of experimentation and continuous optimization to improve conversion rates, CAC, and funnel velocity.* Work with Marketing Operations to develop and maintain KPIs, dashboards, and operating rhythms to measure and report on performance, attribution, and RO* Lead lifecycle marketing strategy and execution, designing integrated nurture, engagement, and expansion programs that improve conversion, velocity, and pipeline quality across the buyer journey.* Oversee field marketing programs in partnership with regional sales leaders, ensuring consistent execution of growth plays while enabling local relevance and flexibility.* Align lifecycle, digital, and field efforts into a single, coordinated growth motion, rather than disconnected programs.* Build, develop, and lead a high-performing, entrepreneurial growth marketing team.**Basic Qualifications:*** 12+ years of B2B SaaS marketing experience, with deep expertise in growth marketing and demand generation - ideally at both enterprise SaaS & startup organizations* Proven experience owning pipeline and revenue outcomes in an enterprise or upper mid-market environment.* Strong perspective on modern marketing technology platforms, including how and where to leverage AI tooling to scale team productivity and output* An understanding of how to connect digital, nurture, and in-market execution into a unified motion to support business objectives* Cross-channel expertise and experiencing driving omnichannel campaigns, leveraging email, social, paid media, content syndication, events, OOH, display, and more* Experience building, leading, and scaling high-performing marketing teams* Strong analytical skills with experience in attribution modeling, funnel analytics, and performance optimization* Thorough understanding of digital channels, including but not limited to, paid and organic search (including LLMs), paid social, email, web, and more, as well as conversion rate optimization strategies and tactics* Experience partnering closely with Sales, RevOps, and Product Marketing teams* Comfort managing up and reporting out to senior executives outside of Marketing**Other Qualifications:*** Familiarity with multi-product or platform organizations preferred* Experience operating within a matrixed or global organizations, where aligning with diverse sets of stakeholders is the norm* Comfort in ambiguity, with a proven ability to continuously pressure-test assumptions, and always look for ways to improve conversion, efficiency, and impact* Perspective on the best ways to partner with inbound and outbound SDRs teams to maximize impact and scale* Ability to balance strategic thinking with hands-on execution, leading teams with clarity, accountability, and momentum**Workday Pay Transparency Statement**The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please .Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $200,800 USD - $301,200 USDAdditional US Location(s) Base Pay Range: $173,300 USD - $301,200 USD**Our Approach to Flexible Work**With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply **spend at least half (50%) of our time each quarter in the office or in the field** with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote #J-18808-Ljbffr
    $173.3k-301.2k yearly 5d ago
  • Area Marketing Director - Hospice

    Apphospice

    Marketing director job in Pleasanton, CA

    Job Details Salary Range: $100,000.00 - $150,000.00 Base+Commission/month Directs daily marketing operations, providing oversight of the establishment and implementation of marketing initiatives for assigned territory. Assures understanding and adheres to all laws, statutes and regulations regarding anti‑kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials. Ensures maximum third‑party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers. Assists the Administrator in establishing organization volume projections in the annual budget and allocating resources, monitoring allocation according to budgetary limitations. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Negotiates service pricing with insurance case managers and other payers within established financial and credit parameters. Builds and monitors community, customer, payer and patient perceptions of Prime Care Hospice as a high quality provider of services. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. Maintains comprehensive working knowledge of Prime Care Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Prime Care Hospice. Monitors and reports cost effectiveness of marketing efforts. The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job‑related tasks other than those stated in this description. Qualifications Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred. At least three (3) years' experience in health care marketing management, preferably in hospice care operations. Ability to market aggressively and deal tactfully with customers and the community. Knowledge of corporate business management. Demonstrates good communication, negotiation, and public relations skills. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities. #J-18808-Ljbffr
    $100k-150k yearly 4d ago
  • Global Product Marketing Director, Semiconductors

    McGil Recruiting

    Marketing director job in Livermore, CA

    A leading recruiting firm is seeking a Product Marketing Director responsible for global marketing activities related to probe card products. This role involves defining product strategy, managing product roadmaps, and ensuring new product success through collaboration with account teams and customers. The ideal candidate will have extensive experience in the semiconductor industry, strong communication skills, and the ability to travel up to 50% domestically and internationally. #J-18808-Ljbffr
    $152k-238k yearly est. 4d ago
  • Market Director - Women's & Children's Health

    Boomers Consulting, LLC 3.3company rating

    Marketing director job in Turlock, CA

    A consulting firm in the United States is seeking a Market Director for Women's and Children's Services. This role involves shaping maternal and pediatric care across multiple hospitals and leading high-performing teams. Candidates should have extensive nursing leadership experience, a BSN, and relevant certifications. This position offers comprehensive benefits and the opportunity to make a significant impact in the community. #J-18808-Ljbffr
    $80k-119k yearly est. 5d ago

Learn more about marketing director jobs

How much does a marketing director earn in Modesto, CA?

The average marketing director in Modesto, CA earns between $81,000 and $236,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.

Average marketing director salary in Modesto, CA

$139,000
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