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Marketing & public relations associate vs media coordinator

The differences between marketing & public relations associates and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations associate and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $47,362 average annual salary of a marketing & public relations associate.

The top three skills for a marketing & public relations associate include stakeholder engagement, facebook and email campaigns. The most important skills for a media coordinator are facebook, instagram, and twitter.

Marketing & public relations associate vs media coordinator overview

Marketing & Public Relations AssociateMedia Coordinator
Yearly salary$47,362$47,471
Hourly rate$22.77$22.82
Growth rate8%8%
Number of jobs87,32835,285
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 82%
Average age4242
Years of experience44

Marketing & public relations associate vs media coordinator salary

Marketing & public relations associates and media coordinators have different pay scales, as shown below.

Marketing & Public Relations AssociateMedia Coordinator
Average salary$47,362$47,471
Salary rangeBetween $39,000 And $56,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between marketing & public relations associate and media coordinator education

There are a few differences between a marketing & public relations associate and a media coordinator in terms of educational background:

Marketing & Public Relations AssociateMedia Coordinator
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Marketing & public relations associate vs media coordinator demographics

Here are the differences between marketing & public relations associates' and media coordinators' demographics:

Marketing & Public Relations AssociateMedia Coordinator
Average age4242
Gender ratioMale, 29.6% Female, 70.4%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 9.8% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between marketing & public relations associate and media coordinator duties and responsibilities

Marketing & public relations associate example responsibilities.

  • Assist with photography, video recording, video editing, broadcasting, managing SEO and website maintenance.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Leverage Facebook & LinkedIn to create awareness, drive consumer traffic to the company website.
  • Develop copy for websites using SEO techniques.
  • Prepare PowerPoint presentations and talking points for meetings.
  • Design advertising materials, digital press releases, newsletters and PowerPoint presentations.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Marketing & public relations associate vs media coordinator skills

Common marketing & public relations associate skills
  • Stakeholder Engagement, 10%
  • Facebook, 8%
  • Email Campaigns, 6%
  • Twitter, 6%
  • ROI, 6%
  • Google Adwords, 6%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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