Post job

Marketing & public relations associate vs media planner

The differences between marketing & public relations associates and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations associate and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $47,362 average annual salary of a marketing & public relations associate.

The top three skills for a marketing & public relations associate include stakeholder engagement, facebook and email campaigns. The most important skills for a media planner are media planning, powerpoint, and campaign performance.

Marketing & public relations associate vs media planner overview

Marketing & Public Relations AssociateMedia Planner
Yearly salary$47,362$58,044
Hourly rate$22.77$27.91
Growth rate8%8%
Number of jobs87,32824,126
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 89%
Average age4242
Years of experience44

Marketing & public relations associate vs media planner salary

Marketing & public relations associates and media planners have different pay scales, as shown below.

Marketing & Public Relations AssociateMedia Planner
Average salary$47,362$58,044
Salary rangeBetween $39,000 And $56,000Between $48,000 And $69,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-RPA
Best paying industry-Professional

Differences between marketing & public relations associate and media planner education

There are a few differences between a marketing & public relations associate and a media planner in terms of educational background:

Marketing & Public Relations AssociateMedia Planner
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 89%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Marketing & public relations associate vs media planner demographics

Here are the differences between marketing & public relations associates' and media planners' demographics:

Marketing & Public Relations AssociateMedia Planner
Average age4242
Gender ratioMale, 29.6% Female, 70.4%Male, 39.2% Female, 60.8%
Race ratioBlack or African American, 9.8% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between marketing & public relations associate and media planner duties and responsibilities

Marketing & public relations associate example responsibilities.

  • Assist with photography, video recording, video editing, broadcasting, managing SEO and website maintenance.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Leverage Facebook & LinkedIn to create awareness, drive consumer traffic to the company website.
  • Develop copy for websites using SEO techniques.
  • Prepare PowerPoint presentations and talking points for meetings.
  • Design advertising materials, digital press releases, newsletters and PowerPoint presentations.
  • Show more

Media planner example responsibilities.

  • Partner with programmatic buying team to manage DSP campaign and ensure tactics maintain maximum efficiency.
  • Lead monthly meetings with each AE to discuss key accounts and strategize for revenue growth.
  • Manage multiple inboxes handling numerous RFP inquiries from top tier clients while training new employees on processes.
  • Manage multiple million dollar budgets, budget analysis and reconciliations.
  • Manage MRI research system generating specific demographic information for media recommendations.
  • Experience with Comscore, Nielsen, Kantar & Mediamind.
  • Show more

Marketing & public relations associate vs media planner skills

Common marketing & public relations associate skills
  • Stakeholder Engagement, 10%
  • Facebook, 8%
  • Email Campaigns, 6%
  • Twitter, 6%
  • ROI, 6%
  • Google Adwords, 6%
Common media planner skills
  • Media Planning, 11%
  • PowerPoint, 8%
  • Campaign Performance, 5%
  • MRI, 4%
  • Digital Marketing, 4%
  • Nielsen, 4%

Browse arts, entertainment, sports, and media jobs