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Marketing & public relations associate vs public relations consultant

The differences between marketing & public relations associates and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations associate and a public relations consultant. Additionally, a public relations consultant has an average salary of $50,333, which is higher than the $47,362 average annual salary of a marketing & public relations associate.

The top three skills for a marketing & public relations associate include stakeholder engagement, facebook and email campaigns. The most important skills for a public relations consultant are press releases, web content, and strategic communications.

Marketing & public relations associate vs public relations consultant overview

Marketing & Public Relations AssociatePublic Relations Consultant
Yearly salary$47,362$50,333
Hourly rate$22.77$24.20
Growth rate8%8%
Number of jobs87,32827,882
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 81%
Average age4242
Years of experience44

Marketing & public relations associate vs public relations consultant salary

Marketing & public relations associates and public relations consultants have different pay scales, as shown below.

Marketing & Public Relations AssociatePublic Relations Consultant
Average salary$47,362$50,333
Salary rangeBetween $39,000 And $56,000Between $29,000 And $85,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-AbbVie
Best paying industry-Media

Differences between marketing & public relations associate and public relations consultant education

There are a few differences between a marketing & public relations associate and a public relations consultant in terms of educational background:

Marketing & Public Relations AssociatePublic Relations Consultant
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Marketing & public relations associate vs public relations consultant demographics

Here are the differences between marketing & public relations associates' and public relations consultants' demographics:

Marketing & Public Relations AssociatePublic Relations Consultant
Average age4242
Gender ratioMale, 29.6% Female, 70.4%Male, 33.3% Female, 66.7%
Race ratioBlack or African American, 9.8% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between marketing & public relations associate and public relations consultant duties and responsibilities

Marketing & public relations associate example responsibilities.

  • Assist with photography, video recording, video editing, broadcasting, managing SEO and website maintenance.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Leverage Facebook & LinkedIn to create awareness, drive consumer traffic to the company website.
  • Develop copy for websites using SEO techniques.
  • Prepare PowerPoint presentations and talking points for meetings.
  • Design advertising materials, digital press releases, newsletters and PowerPoint presentations.
  • Show more

Public relations consultant example responsibilities.

  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Create the first official Instagram account for the fine arts galleries.
  • Create highly visible content by utilizing a wide variety of social media platforms and SEO trends.
  • Plan and execute all web, SEO, PPC, email, and social media campaigns.
  • Leverage Facebook to create digital referral network and increase visibility in consumer market.
  • Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
  • Show more

Marketing & public relations associate vs public relations consultant skills

Common marketing & public relations associate skills
  • Stakeholder Engagement, 10%
  • Facebook, 8%
  • Email Campaigns, 6%
  • Twitter, 6%
  • ROI, 6%
  • Google Adwords, 6%
Common public relations consultant skills
  • Press Releases, 19%
  • Web Content, 12%
  • Strategic Communications, 10%
  • Community Outreach, 5%
  • Facebook, 4%
  • Event Planning, 3%

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