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Marketing & public relations associate vs public relations

The differences between marketing & public relations associates and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a marketing & public relations associate and a public relations. Additionally, a public relations has an average salary of $48,383, which is higher than the $47,362 average annual salary of a marketing & public relations associate.

The top three skills for a marketing & public relations associate include stakeholder engagement, facebook and email campaigns. The most important skills for a public relations are press releases, web content, and facebook.

Marketing & public relations associate vs public relations overview

Marketing & Public Relations AssociatePublic Relations
Yearly salary$47,362$48,383
Hourly rate$22.77$23.26
Growth rate8%8%
Number of jobs87,32822,721
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Average age4242
Years of experience44

Marketing & public relations associate vs public relations salary

Marketing & public relations associates and public relations have different pay scales, as shown below.

Marketing & Public Relations AssociatePublic Relations
Average salary$47,362$48,383
Salary rangeBetween $39,000 And $56,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between marketing & public relations associate and public relations education

There are a few differences between a marketing & public relations associate and a public relations in terms of educational background:

Marketing & Public Relations AssociatePublic Relations
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Marketing & public relations associate vs public relations demographics

Here are the differences between marketing & public relations associates' and public relations' demographics:

Marketing & Public Relations AssociatePublic Relations
Average age4242
Gender ratioMale, 29.6% Female, 70.4%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 9.8% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between marketing & public relations associate and public relations duties and responsibilities

Marketing & public relations associate example responsibilities.

  • Assist with photography, video recording, video editing, broadcasting, managing SEO and website maintenance.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Leverage Facebook & LinkedIn to create awareness, drive consumer traffic to the company website.
  • Develop copy for websites using SEO techniques.
  • Prepare PowerPoint presentations and talking points for meetings.
  • Design advertising materials, digital press releases, newsletters and PowerPoint presentations.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Marketing & public relations associate vs public relations skills

Common marketing & public relations associate skills
  • Stakeholder Engagement, 10%
  • Facebook, 8%
  • Email Campaigns, 6%
  • Twitter, 6%
  • ROI, 6%
  • Google Adwords, 6%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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