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The differences between media planners and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media planner and an account coordinator. Additionally, a media planner has an average salary of $58,044, which is higher than the $39,973 average annual salary of an account coordinator.
The top three skills for a media planner include media planning, powerpoint and campaign performance. The most important skills for an account coordinator are customer service, data entry, and powerpoint.
| Media Planner | Account Coordinator | |
| Yearly salary | $58,044 | $39,973 |
| Hourly rate | $27.91 | $19.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,126 | 93,480 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Media planners and account coordinators have different pay scales, as shown below.
| Media Planner | Account Coordinator | |
| Average salary | $58,044 | $39,973 |
| Salary range | Between $48,000 And $69,000 | Between $29,000 And $54,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | New York |
| Best paying company | RPA | The American Musical and Dramatic Academy |
| Best paying industry | Professional | Professional |
There are a few differences between a media planner and an account coordinator in terms of educational background:
| Media Planner | Account Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media planners' and account coordinators' demographics:
| Media Planner | Account Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.2% Female, 60.8% | Male, 27.5% Female, 72.5% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |