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The differences between media planners and campaign coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media planner and a campaign coordinator. Additionally, a media planner has an average salary of $58,044, which is higher than the $41,865 average annual salary of a campaign coordinator.
The top three skills for a media planner include media planning, powerpoint and campaign performance. The most important skills for a campaign coordinator are digital marketing, CRM, and powerpoint.
| Media Planner | Campaign Coordinator | |
| Yearly salary | $58,044 | $41,865 |
| Hourly rate | $27.91 | $20.13 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,126 | 24,801 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.
Media planners and campaign coordinators have different pay scales, as shown below.
| Media Planner | Campaign Coordinator | |
| Average salary | $58,044 | $41,865 |
| Salary range | Between $48,000 And $69,000 | Between $28,000 And $61,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | California |
| Best paying company | RPA | Square |
| Best paying industry | Professional | Media |
There are a few differences between a media planner and a campaign coordinator in terms of educational background:
| Media Planner | Campaign Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 78% |
| Most common major | Communication | Political Science |
| Most common college | Northwestern University | Stanford University |
Here are the differences between media planners' and campaign coordinators' demographics:
| Media Planner | Campaign Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.2% Female, 60.8% | Male, 36.9% Female, 63.1% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |