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Media planner vs certified medical technician

The differences between media planners and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media planner, becoming a certified medical technician takes usually requires 6-12 months. Additionally, a media planner has an average salary of $58,044, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for a media planner include media planning, powerpoint and campaign performance. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Media planner vs certified medical technician overview

Media PlannerCertified Medical Technician
Yearly salary$58,044$38,859
Hourly rate$27.91$18.68
Growth rate8%5%
Number of jobs24,126164,424
Job satisfaction--
Most common degreeBachelor's Degree, 89%Bachelor's Degree, 28%
Average age4244
Years of experience412

What does a media planner do?

A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Media planner vs certified medical technician salary

Media planners and certified medical technicians have different pay scales, as shown below.

Media PlannerCertified Medical Technician
Average salary$58,044$38,859
Salary rangeBetween $48,000 And $69,000Between $28,000 And $53,000
Highest paying CityWashington, DCDenton, TX
Highest paying stateWashingtonAlaska
Best paying companyRPAFavorite Healthcare Staffing
Best paying industryProfessionalHealth Care

Differences between media planner and certified medical technician education

There are a few differences between a media planner and a certified medical technician in terms of educational background:

Media PlannerCertified Medical Technician
Most common degreeBachelor's Degree, 89%Bachelor's Degree, 28%
Most common majorCommunicationNursing
Most common collegeNorthwestern UniversityUniversity of Connecticut

Media planner vs certified medical technician demographics

Here are the differences between media planners' and certified medical technicians' demographics:

Media PlannerCertified Medical Technician
Average age4244
Gender ratioMale, 39.2% Female, 60.8%Male, 20.4% Female, 79.6%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage12%8%

Differences between media planner and certified medical technician duties and responsibilities

Media planner example responsibilities.

  • Partner with programmatic buying team to manage DSP campaign and ensure tactics maintain maximum efficiency.
  • Lead monthly meetings with each AE to discuss key accounts and strategize for revenue growth.
  • Manage multiple inboxes handling numerous RFP inquiries from top tier clients while training new employees on processes.
  • Manage multiple million dollar budgets, budget analysis and reconciliations.
  • Manage MRI research system generating specific demographic information for media recommendations.
  • Experience with Comscore, Nielsen, Kantar & Mediamind.
  • Show more

Certified medical technician example responsibilities.

  • Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
  • Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
  • Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
  • Perform first aid and apply CPR when necessary.
  • Perform first aid or CPR during medical emergencies until paramedics arrive.
  • Assist the residents in their ADL needs and prepare their meals.
  • Show more

Media planner vs certified medical technician skills

Common media planner skills
  • Media Planning, 11%
  • PowerPoint, 8%
  • Campaign Performance, 5%
  • MRI, 4%
  • Digital Marketing, 4%
  • Nielsen, 4%
Common certified medical technician skills
  • Patients, 17%
  • Vital Signs, 12%
  • CPR, 8%
  • Administer Medications, 7%
  • Resident Care, 6%
  • HIPAA, 6%

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