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The differences between media planners and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media planner and a communications coordinator. Additionally, a media planner has an average salary of $58,044, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a media planner include media planning, powerpoint and campaign performance. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Media Planner | Communications Coordinator | |
| Yearly salary | $58,044 | $47,075 |
| Hourly rate | $27.91 | $22.63 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,126 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Media planners and communications coordinators have different pay scales, as shown below.
| Media Planner | Communications Coordinator | |
| Average salary | $58,044 | $47,075 |
| Salary range | Between $48,000 And $69,000 | Between $34,000 And $63,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | RPA | Microsoft |
| Best paying industry | Professional | Government |
There are a few differences between a media planner and a communications coordinator in terms of educational background:
| Media Planner | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between media planners' and communications coordinators' demographics:
| Media Planner | Communications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.2% Female, 60.8% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |