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The differences between media planners and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media planner and a media relations assistant. Additionally, a media planner has an average salary of $58,044, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a media planner include media planning, powerpoint and campaign performance. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| Media Planner | Media Relations Assistant | |
| Yearly salary | $58,044 | $45,450 |
| Hourly rate | $27.91 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,126 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Media planners and media relations assistants have different pay scales, as shown below.
| Media Planner | Media Relations Assistant | |
| Average salary | $58,044 | $45,450 |
| Salary range | Between $48,000 And $69,000 | Between $32,000 And $62,000 |
| Highest paying City | Washington, DC | - |
| Highest paying state | Washington | - |
| Best paying company | RPA | - |
| Best paying industry | Professional | - |
There are a few differences between a media planner and a media relations assistant in terms of educational background:
| Media Planner | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media planners' and media relations assistants' demographics:
| Media Planner | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.2% Female, 60.8% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |