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The differences between media planners and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media planner and a public relations. Additionally, a media planner has an average salary of $58,044, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a media planner include media planning, powerpoint and campaign performance. The most important skills for a public relations are press releases, web content, and facebook.
| Media Planner | Public Relations | |
| Yearly salary | $58,044 | $48,383 |
| Hourly rate | $27.91 | $23.26 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,126 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Media planners and public relations have different pay scales, as shown below.
| Media Planner | Public Relations | |
| Average salary | $58,044 | $48,383 |
| Salary range | Between $48,000 And $69,000 | Between $32,000 And $72,000 |
| Highest paying City | Washington, DC | Richmond, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | RPA | Edelman Financial Engines |
| Best paying industry | Professional | Professional |
There are a few differences between a media planner and a public relations in terms of educational background:
| Media Planner | Public Relations | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between media planners' and public relations' demographics:
| Media Planner | Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.2% Female, 60.8% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |