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Media relations assistant vs media coordinator

The differences between media relations assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations assistant and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $45,450 average annual salary of a media relations assistant.

The top three skills for a media relations assistant include press releases, athletics website and press conferences. The most important skills for a media coordinator are facebook, instagram, and twitter.

Media relations assistant vs media coordinator overview

Media Relations AssistantMedia Coordinator
Yearly salary$45,450$47,471
Hourly rate$21.85$22.82
Growth rate8%8%
Number of jobs23,77335,285
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Media relations assistant vs media coordinator salary

Media relations assistants and media coordinators have different pay scales, as shown below.

Media Relations AssistantMedia Coordinator
Average salary$45,450$47,471
Salary rangeBetween $32,000 And $62,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between media relations assistant and media coordinator education

There are a few differences between a media relations assistant and a media coordinator in terms of educational background:

Media Relations AssistantMedia Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Media relations assistant vs media coordinator demographics

Here are the differences between media relations assistants' and media coordinators' demographics:

Media Relations AssistantMedia Coordinator
Average age4242
Gender ratioMale, 41.8% Female, 58.2%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media relations assistant and media coordinator duties and responsibilities

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Media relations assistant vs media coordinator skills

Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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