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The differences between media relations assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations assistant and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a media relations assistant include press releases, athletics website and press conferences. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Media Relations Assistant | Media Coordinator | |
| Yearly salary | $45,450 | $47,471 |
| Hourly rate | $21.85 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 23,773 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Media relations assistants and media coordinators have different pay scales, as shown below.
| Media Relations Assistant | Media Coordinator | |
| Average salary | $45,450 | $47,471 |
| Salary range | Between $32,000 And $62,000 | Between $34,000 And $64,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | The Joffrey Ballet |
| Best paying industry | - | Manufacturing |
There are a few differences between a media relations assistant and a media coordinator in terms of educational background:
| Media Relations Assistant | Media Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media relations assistants' and media coordinators' demographics:
| Media Relations Assistant | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.8% Female, 58.2% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |