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The differences between media relations assistants and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media relations assistant and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a media relations assistant include press releases, athletics website and press conferences. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Media Relations Assistant | Public Relations Coordinator | |
| Yearly salary | $45,450 | $46,225 |
| Hourly rate | $21.85 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 23,773 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Media relations assistants and public relations coordinators have different pay scales, as shown below.
| Media Relations Assistant | Public Relations Coordinator | |
| Average salary | $45,450 | $46,225 |
| Salary range | Between $32,000 And $62,000 | Between $35,000 And $60,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Virginia |
| Best paying company | - | Shiseido |
| Best paying industry | - | Health Care |
There are a few differences between a media relations assistant and a public relations coordinator in terms of educational background:
| Media Relations Assistant | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media relations assistants' and public relations coordinators' demographics:
| Media Relations Assistant | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.8% Female, 58.2% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |