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Merchandise sales manager vs general sales manager

The differences between merchandise sales managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a merchandise sales manager and a general sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $52,766 average annual salary of a merchandise sales manager.

The top three skills for a merchandise sales manager include customer service, sales floor and sales associates. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.

Merchandise sales manager vs general sales manager overview

Merchandise Sales ManagerGeneral Sales Manager
Yearly salary$52,766$118,744
Hourly rate$25.37$57.09
Growth rate5%5%
Number of jobs111,810196,210
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Average age4646
Years of experience88

Merchandise sales manager vs general sales manager salary

Merchandise sales managers and general sales managers have different pay scales, as shown below.

Merchandise Sales ManagerGeneral Sales Manager
Average salary$52,766$118,744
Salary rangeBetween $34,000 And $79,000Between $71,000 And $196,000
Highest paying City-Westport, CT
Highest paying state-Maine
Best paying company-Meta
Best paying industry-Professional

Differences between merchandise sales manager and general sales manager education

There are a few differences between a merchandise sales manager and a general sales manager in terms of educational background:

Merchandise Sales ManagerGeneral Sales Manager
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Merchandise sales manager vs general sales manager demographics

Here are the differences between merchandise sales managers' and general sales managers' demographics:

Merchandise Sales ManagerGeneral Sales Manager
Average age4646
Gender ratioMale, 53.2% Female, 46.8%Male, 85.5% Female, 14.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between merchandise sales manager and general sales manager duties and responsibilities

Merchandise sales manager example responsibilities.

  • Prospect and cold-cal commercial locations, building relationships with distributors and manufacturer representatives to leverage internal leads.
  • Develop a weekly sales report to enable managers to better track sales and POS to goal and prior year.
  • Represent a complete line of paper and janitorial supplies to wholesale distributors, service established accounts and develop new business partners.
  • Increase ROI by narrowing focus on strategic accounts, markets & doors.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

Merchandise sales manager vs general sales manager skills

Common merchandise sales manager skills
  • Customer Service, 20%
  • Sales Floor, 15%
  • Sales Associates, 4%
  • Inventory Control, 4%
  • Increase Sales, 4%
  • POS, 3%
Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%

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