Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between planned giving officers and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a planned giving officer and a social media director. Additionally, a social media director has an average salary of $70,846, which is higher than the $57,443 average annual salary of a planned giving officer.
The top three skills for a planned giving officer include alumni, powerpoint and appeals. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Planned Giving Officer | Social Media Director | |
| Yearly salary | $57,443 | $70,846 |
| Hourly rate | $27.62 | $34.06 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,918 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Planned Giving Officers are responsible for evaluating, planning and implementing, and directing all aspects of their program. They are in charge of identifying prospects through direct mail programs and referrals from different sources. They deal with a wide range of donor cultivation, including working with the development staff to develop a planned giving as a strategic fundraising plan. They can work from their home offices and travel or work at the office, depending on the situation.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Planned giving officers and social media directors have different pay scales, as shown below.
| Planned Giving Officer | Social Media Director | |
| Average salary | $57,443 | $70,846 |
| Salary range | Between $40,000 And $80,000 | Between $40,000 And $124,000 |
| Highest paying City | New Haven, CT | Seattle, WA |
| Highest paying state | Delaware | Idaho |
| Best paying company | Rotary International | Accenture |
| Best paying industry | Non Profits | Internet |
There are a few differences between a planned giving officer and a social media director in terms of educational background:
| Planned Giving Officer | Social Media Director | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between planned giving officers' and social media directors' demographics:
| Planned Giving Officer | Social Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 71.9% Female, 28.1% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |