Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between public relations account executives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $53,485 average annual salary of a public relations account executive.
The top three skills for a public relations account executive include press releases, digital marketing and fact sheets. The most important skills for an account executive are customer service, CRM, and healthcare.
| Public Relations Account Executive | Account Executive | |
| Yearly salary | $53,485 | $69,618 |
| Hourly rate | $25.71 | $33.47 |
| Growth rate | 8% | 5% |
| Number of jobs | 121,389 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 42 | 44 |
| Years of experience | 4 | - |
A Public Relations Account Associate is responsible for managing the brand's media relations and strategizing promotional campaigns for client accounts. They coordinate with the clients for their specifications and requirements, including their budget limitations, target audience, and timetables. They also work closely with the sales team to identify the sales performance and adjust project management plans as needed. A Public Relations Account Associate handles brand communication to various media platforms and ensure that the methods lead to client success and satisfaction.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Public relations account executives and account executives have different pay scales, as shown below.
| Public Relations Account Executive | Account Executive | |
| Average salary | $53,485 | $69,618 |
| Salary range | Between $36,000 And $79,000 | Between $44,000 And $109,000 |
| Highest paying City | McLean, VA | Portland, OR |
| Highest paying state | Virginia | Oregon |
| Best paying company | Edelman Financial Engines | Hitachi Vantara |
| Best paying industry | Media | Finance |
There are a few differences between a public relations account executive and an account executive in terms of educational background:
| Public Relations Account Executive | Account Executive | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between public relations account executives' and account executives' demographics:
| Public Relations Account Executive | Account Executive | |
| Average age | 42 | 44 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 5% |