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The differences between public relations account executives and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations account executive and a media relations assistant. Additionally, a public relations account executive has an average salary of $53,485, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a public relations account executive include press releases, digital marketing and fact sheets. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| Public Relations Account Executive | Media Relations Assistant | |
| Yearly salary | $53,485 | $45,450 |
| Hourly rate | $25.71 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 121,389 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A Public Relations Account Associate is responsible for managing the brand's media relations and strategizing promotional campaigns for client accounts. They coordinate with the clients for their specifications and requirements, including their budget limitations, target audience, and timetables. They also work closely with the sales team to identify the sales performance and adjust project management plans as needed. A Public Relations Account Associate handles brand communication to various media platforms and ensure that the methods lead to client success and satisfaction.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Public relations account executives and media relations assistants have different pay scales, as shown below.
| Public Relations Account Executive | Media Relations Assistant | |
| Average salary | $53,485 | $45,450 |
| Salary range | Between $36,000 And $79,000 | Between $32,000 And $62,000 |
| Highest paying City | McLean, VA | - |
| Highest paying state | Virginia | - |
| Best paying company | Edelman Financial Engines | - |
| Best paying industry | Media | - |
There are a few differences between a public relations account executive and a media relations assistant in terms of educational background:
| Public Relations Account Executive | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations account executives' and media relations assistants' demographics:
| Public Relations Account Executive | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |