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The differences between public relations account executives and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations account executive and a public relations assistant. Additionally, a public relations account executive has an average salary of $53,485, which is higher than the $46,197 average annual salary of a public relations assistant.
The top three skills for a public relations account executive include press releases, digital marketing and fact sheets. The most important skills for a public relations assistant are press releases, facebook, and twitter.
| Public Relations Account Executive | Public Relations Assistant | |
| Yearly salary | $53,485 | $46,197 |
| Hourly rate | $25.71 | $22.21 |
| Growth rate | 8% | 8% |
| Number of jobs | 121,389 | 26,021 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A Public Relations Account Associate is responsible for managing the brand's media relations and strategizing promotional campaigns for client accounts. They coordinate with the clients for their specifications and requirements, including their budget limitations, target audience, and timetables. They also work closely with the sales team to identify the sales performance and adjust project management plans as needed. A Public Relations Account Associate handles brand communication to various media platforms and ensure that the methods lead to client success and satisfaction.
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
Public relations account executives and public relations assistants have different pay scales, as shown below.
| Public Relations Account Executive | Public Relations Assistant | |
| Average salary | $53,485 | $46,197 |
| Salary range | Between $36,000 And $79,000 | Between $34,000 And $61,000 |
| Highest paying City | McLean, VA | Seattle, WA |
| Highest paying state | Virginia | Washington |
| Best paying company | Edelman Financial Engines | California Institute of Technology |
| Best paying industry | Media | Finance |
There are a few differences between a public relations account executive and a public relations assistant in terms of educational background:
| Public Relations Account Executive | Public Relations Assistant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations account executives' and public relations assistants' demographics:
| Public Relations Account Executive | Public Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 24.5% Female, 75.5% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |