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The differences between public relations account executives and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations account executive and a public relations coordinator. Additionally, a public relations account executive has an average salary of $53,485, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a public relations account executive include press releases, digital marketing and fact sheets. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Public Relations Account Executive | Public Relations Coordinator | |
| Yearly salary | $53,485 | $46,225 |
| Hourly rate | $25.71 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 121,389 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A Public Relations Account Associate is responsible for managing the brand's media relations and strategizing promotional campaigns for client accounts. They coordinate with the clients for their specifications and requirements, including their budget limitations, target audience, and timetables. They also work closely with the sales team to identify the sales performance and adjust project management plans as needed. A Public Relations Account Associate handles brand communication to various media platforms and ensure that the methods lead to client success and satisfaction.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Public relations account executives and public relations coordinators have different pay scales, as shown below.
| Public Relations Account Executive | Public Relations Coordinator | |
| Average salary | $53,485 | $46,225 |
| Salary range | Between $36,000 And $79,000 | Between $35,000 And $60,000 |
| Highest paying City | McLean, VA | Washington, DC |
| Highest paying state | Virginia | Virginia |
| Best paying company | Edelman Financial Engines | Shiseido |
| Best paying industry | Media | Health Care |
There are a few differences between a public relations account executive and a public relations coordinator in terms of educational background:
| Public Relations Account Executive | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations account executives' and public relations coordinators' demographics:
| Public Relations Account Executive | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |