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The differences between public relations account executives and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations account executive and a public relations. Additionally, a public relations account executive has an average salary of $53,485, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a public relations account executive include press releases, digital marketing and fact sheets. The most important skills for a public relations are press releases, web content, and facebook.
| Public Relations Account Executive | Public Relations | |
| Yearly salary | $53,485 | $48,383 |
| Hourly rate | $25.71 | $23.26 |
| Growth rate | 8% | 8% |
| Number of jobs | 121,389 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A Public Relations Account Associate is responsible for managing the brand's media relations and strategizing promotional campaigns for client accounts. They coordinate with the clients for their specifications and requirements, including their budget limitations, target audience, and timetables. They also work closely with the sales team to identify the sales performance and adjust project management plans as needed. A Public Relations Account Associate handles brand communication to various media platforms and ensure that the methods lead to client success and satisfaction.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Public relations account executives and public relations have different pay scales, as shown below.
| Public Relations Account Executive | Public Relations | |
| Average salary | $53,485 | $48,383 |
| Salary range | Between $36,000 And $79,000 | Between $32,000 And $72,000 |
| Highest paying City | McLean, VA | Richmond, VA |
| Highest paying state | Virginia | Virginia |
| Best paying company | Edelman Financial Engines | Edelman Financial Engines |
| Best paying industry | Media | Professional |
There are a few differences between a public relations account executive and a public relations in terms of educational background:
| Public Relations Account Executive | Public Relations | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations account executives' and public relations' demographics:
| Public Relations Account Executive | Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |