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The differences between public relations account executives and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations account executive and a public relations manager. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $53,485 average annual salary of a public relations account executive.
The top three skills for a public relations account executive include press releases, digital marketing and fact sheets. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Public Relations Account Executive | Public Relations Manager | |
| Yearly salary | $53,485 | $91,426 |
| Hourly rate | $25.71 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 121,389 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A Public Relations Account Associate is responsible for managing the brand's media relations and strategizing promotional campaigns for client accounts. They coordinate with the clients for their specifications and requirements, including their budget limitations, target audience, and timetables. They also work closely with the sales team to identify the sales performance and adjust project management plans as needed. A Public Relations Account Associate handles brand communication to various media platforms and ensure that the methods lead to client success and satisfaction.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Public relations account executives and public relations managers have different pay scales, as shown below.
| Public Relations Account Executive | Public Relations Manager | |
| Average salary | $53,485 | $91,426 |
| Salary range | Between $36,000 And $79,000 | Between $64,000 And $128,000 |
| Highest paying City | McLean, VA | Las Vegas, NV |
| Highest paying state | Virginia | Nevada |
| Best paying company | Edelman Financial Engines | |
| Best paying industry | Media | Technology |
There are a few differences between a public relations account executive and a public relations manager in terms of educational background:
| Public Relations Account Executive | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations account executives' and public relations managers' demographics:
| Public Relations Account Executive | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |