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Public relations associate vs communications coordinator

The differences between public relations associates and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a communications coordinator. Additionally, a public relations associate has an average salary of $48,953, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a communications coordinator are customer service, web content, and event planning.

Public relations associate vs communications coordinator overview

Public Relations AssociateCommunications Coordinator
Yearly salary$48,953$47,075
Hourly rate$23.54$22.63
Growth rate8%8%
Number of jobs24,48239,790
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a public relations associate do?

A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Public relations associate vs communications coordinator salary

Public relations associates and communications coordinators have different pay scales, as shown below.

Public Relations AssociateCommunications Coordinator
Average salary$48,953$47,075
Salary rangeBetween $34,000 And $68,000Between $34,000 And $63,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonNew Jersey
Best paying companyAstraZenecaMicrosoft
Best paying industryFinanceGovernment

Differences between public relations associate and communications coordinator education

There are a few differences between a public relations associate and a communications coordinator in terms of educational background:

Public Relations AssociateCommunications Coordinator
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Public relations associate vs communications coordinator demographics

Here are the differences between public relations associates' and communications coordinators' demographics:

Public Relations AssociateCommunications Coordinator
Average age4242
Gender ratioMale, 29.5% Female, 70.5%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations associate and communications coordinator duties and responsibilities

Public relations associate example responsibilities.

  • Conduct SEO strategy to drive traffic in order to develop a competitive advantage.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Coordinate with managers to tweet daily specials and promotions, as well as maintain the Facebook page.
  • Work on affiliate marketing plan, as well as planned and implement company's first SEO strategy.
  • Develop and maintain Facebook social media pages.
  • Compile data from monthly reports to prepare directors' and executive management Microsoft PowerPoint presentation to board members.
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Public relations associate vs communications coordinator skills

Common public relations associate skills
  • Press Releases, 22%
  • Web Content, 6%
  • Facebook, 5%
  • Twitter, 5%
  • PowerPoint, 5%
  • Linkedin, 3%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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