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Public relations associate vs community relations coordinator

The differences between public relations associates and community relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a community relations coordinator. Additionally, a public relations associate has an average salary of $48,953, which is higher than the $45,632 average annual salary of a community relations coordinator.

The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a community relations coordinator are patients, event planning, and press releases.

Public relations associate vs community relations coordinator overview

Public Relations AssociateCommunity Relations Coordinator
Yearly salary$48,953$45,632
Hourly rate$23.54$21.94
Growth rate8%8%
Number of jobs24,48246,318
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 74%
Average age4242
Years of experience44

What does a public relations associate do?

A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

What does a community relations coordinator do?

A public relations coordinator or community relations coordinator is an individual who is responsible for promoting or creating a public image for individuals, groups, or organizations. Since businesses are major contributors to communities and fundraisers, public relations coordinators are required to handle donations requests and build a marketing platform for the company. They must work with advertising representatives and other members of the media team to help promote the image of the company to the community. Community relations coordinators are also required to handle charity events such as blood drives or hold a corporate carnivals to benefit cancer research.

Public relations associate vs community relations coordinator salary

Public relations associates and community relations coordinators have different pay scales, as shown below.

Public Relations AssociateCommunity Relations Coordinator
Average salary$48,953$45,632
Salary rangeBetween $34,000 And $68,000Between $34,000 And $61,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonConnecticut
Best paying companyAstraZenecaTenaska
Best paying industryFinanceHospitality

Differences between public relations associate and community relations coordinator education

There are a few differences between a public relations associate and a community relations coordinator in terms of educational background:

Public Relations AssociateCommunity Relations Coordinator
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 74%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityStanford University

Public relations associate vs community relations coordinator demographics

Here are the differences between public relations associates' and community relations coordinators' demographics:

Public Relations AssociateCommunity Relations Coordinator
Average age4242
Gender ratioMale, 29.5% Female, 70.5%Male, 23.6% Female, 76.4%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations associate and community relations coordinator duties and responsibilities

Public relations associate example responsibilities.

  • Conduct SEO strategy to drive traffic in order to develop a competitive advantage.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Coordinate with managers to tweet daily specials and promotions, as well as maintain the Facebook page.
  • Work on affiliate marketing plan, as well as planned and implement company's first SEO strategy.
  • Develop and maintain Facebook social media pages.
  • Compile data from monthly reports to prepare directors' and executive management Microsoft PowerPoint presentation to board members.
  • Show more

Community relations coordinator example responsibilities.

  • Develop, write, solicit and manage communication for the campus and corporate Facebook pages.
  • Organize and manage various educational and physical programs sponsor by the NBA and its affiliates.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Assist families with completing the Medicaid application.
  • Track player, coaches and alumni involvement in the community.
  • Utilize Salesforce database and prepare weekly status reports for outbound calls and meeting census.
  • Show more

Public relations associate vs community relations coordinator skills

Common public relations associate skills
  • Press Releases, 22%
  • Web Content, 6%
  • Facebook, 5%
  • Twitter, 5%
  • PowerPoint, 5%
  • Linkedin, 3%
Common community relations coordinator skills
  • Patients, 10%
  • Event Planning, 9%
  • Press Releases, 7%
  • Admission Process, 5%
  • Medicaid, 5%
  • Community Organizations, 5%

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