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Public relations associate vs media relations assistant

The differences between public relations associates and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a media relations assistant. Additionally, a public relations associate has an average salary of $48,953, which is higher than the $45,450 average annual salary of a media relations assistant.

The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.

Public relations associate vs media relations assistant overview

Public Relations AssociateMedia Relations Assistant
Yearly salary$48,953$45,450
Hourly rate$23.54$21.85
Growth rate8%8%
Number of jobs24,48223,773
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a public relations associate do?

A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

Public relations associate vs media relations assistant salary

Public relations associates and media relations assistants have different pay scales, as shown below.

Public Relations AssociateMedia Relations Assistant
Average salary$48,953$45,450
Salary rangeBetween $34,000 And $68,000Between $32,000 And $62,000
Highest paying CitySeattle, WA-
Highest paying stateWashington-
Best paying companyAstraZeneca-
Best paying industryFinance-

Differences between public relations associate and media relations assistant education

There are a few differences between a public relations associate and a media relations assistant in terms of educational background:

Public Relations AssociateMedia Relations Assistant
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Public relations associate vs media relations assistant demographics

Here are the differences between public relations associates' and media relations assistants' demographics:

Public Relations AssociateMedia Relations Assistant
Average age4242
Gender ratioMale, 29.5% Female, 70.5%Male, 41.8% Female, 58.2%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations associate and media relations assistant duties and responsibilities

Public relations associate example responsibilities.

  • Conduct SEO strategy to drive traffic in order to develop a competitive advantage.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Coordinate with managers to tweet daily specials and promotions, as well as maintain the Facebook page.
  • Work on affiliate marketing plan, as well as planned and implement company's first SEO strategy.
  • Develop and maintain Facebook social media pages.
  • Compile data from monthly reports to prepare directors' and executive management Microsoft PowerPoint presentation to board members.
  • Show more

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Public relations associate vs media relations assistant skills

Common public relations associate skills
  • Press Releases, 22%
  • Web Content, 6%
  • Facebook, 5%
  • Twitter, 5%
  • PowerPoint, 5%
  • Linkedin, 3%
Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%

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