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The differences between public relations associates and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a public relations coordinator. Additionally, a public relations associate has an average salary of $48,953, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Public Relations Associate | Public Relations Coordinator | |
| Yearly salary | $48,953 | $46,225 |
| Hourly rate | $23.54 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,482 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Public relations associates and public relations coordinators have different pay scales, as shown below.
| Public Relations Associate | Public Relations Coordinator | |
| Average salary | $48,953 | $46,225 |
| Salary range | Between $34,000 And $68,000 | Between $35,000 And $60,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Virginia |
| Best paying company | AstraZeneca | Shiseido |
| Best paying industry | Finance | Health Care |
There are a few differences between a public relations associate and a public relations coordinator in terms of educational background:
| Public Relations Associate | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations associates' and public relations coordinators' demographics:
| Public Relations Associate | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.5% Female, 70.5% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |