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Public relations associate vs public relations

The differences between public relations associates and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a public relations. Additionally, a public relations associate has an average salary of $48,953, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a public relations are press releases, web content, and facebook.

Public relations associate vs public relations overview

Public Relations AssociatePublic Relations
Yearly salary$48,953$48,383
Hourly rate$23.54$23.26
Growth rate8%8%
Number of jobs24,48222,721
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a public relations associate do?

A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Public relations associate vs public relations salary

Public relations associates and public relations have different pay scales, as shown below.

Public Relations AssociatePublic Relations
Average salary$48,953$48,383
Salary rangeBetween $34,000 And $68,000Between $32,000 And $72,000
Highest paying CitySeattle, WARichmond, VA
Highest paying stateWashingtonVirginia
Best paying companyAstraZenecaEdelman Financial Engines
Best paying industryFinanceProfessional

Differences between public relations associate and public relations education

There are a few differences between a public relations associate and a public relations in terms of educational background:

Public Relations AssociatePublic Relations
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Public relations associate vs public relations demographics

Here are the differences between public relations associates' and public relations' demographics:

Public Relations AssociatePublic Relations
Average age4242
Gender ratioMale, 29.5% Female, 70.5%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations associate and public relations duties and responsibilities

Public relations associate example responsibilities.

  • Conduct SEO strategy to drive traffic in order to develop a competitive advantage.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Coordinate with managers to tweet daily specials and promotions, as well as maintain the Facebook page.
  • Work on affiliate marketing plan, as well as planned and implement company's first SEO strategy.
  • Develop and maintain Facebook social media pages.
  • Compile data from monthly reports to prepare directors' and executive management Microsoft PowerPoint presentation to board members.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Public relations associate vs public relations skills

Common public relations associate skills
  • Press Releases, 22%
  • Web Content, 6%
  • Facebook, 5%
  • Twitter, 5%
  • PowerPoint, 5%
  • Linkedin, 3%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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