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The differences between public relations associates and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a public relations manager. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $48,953 average annual salary of a public relations associate.
The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Public Relations Associate | Public Relations Manager | |
| Yearly salary | $48,953 | $91,426 |
| Hourly rate | $23.54 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,482 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Public relations associates and public relations managers have different pay scales, as shown below.
| Public Relations Associate | Public Relations Manager | |
| Average salary | $48,953 | $91,426 |
| Salary range | Between $34,000 And $68,000 | Between $64,000 And $128,000 |
| Highest paying City | Seattle, WA | Las Vegas, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | AstraZeneca | |
| Best paying industry | Finance | Technology |
There are a few differences between a public relations associate and a public relations manager in terms of educational background:
| Public Relations Associate | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations associates' and public relations managers' demographics:
| Public Relations Associate | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.5% Female, 70.5% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 16% |