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The differences between public relations associates and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a publicity assistant. Additionally, a public relations associate has an average salary of $48,953, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.
| Public Relations Associate | Publicity Assistant | |
| Yearly salary | $48,953 | $39,387 |
| Hourly rate | $23.54 | $18.94 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,482 | 8,193 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
Public relations associates and publicity assistants have different pay scales, as shown below.
| Public Relations Associate | Publicity Assistant | |
| Average salary | $48,953 | $39,387 |
| Salary range | Between $34,000 And $68,000 | Between $27,000 And $56,000 |
| Highest paying City | Seattle, WA | Olympia, WA |
| Highest paying state | Washington | Washington |
| Best paying company | AstraZeneca | Apple |
| Best paying industry | Finance | Government |
There are a few differences between a public relations associate and a publicity assistant in terms of educational background:
| Public Relations Associate | Publicity Assistant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations associates' and publicity assistants' demographics:
| Public Relations Associate | Publicity Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.5% Female, 70.5% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |