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The differences between public relations and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations and a communications coordinator. Additionally, a public relations has an average salary of $48,383, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a public relations include press releases, web content and facebook. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Public Relations | Communications Coordinator | |
| Yearly salary | $48,383 | $47,075 |
| Hourly rate | $23.26 | $22.63 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,721 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Public relations and communications coordinators have different pay scales, as shown below.
| Public Relations | Communications Coordinator | |
| Average salary | $48,383 | $47,075 |
| Salary range | Between $32,000 And $72,000 | Between $34,000 And $63,000 |
| Highest paying City | Richmond, VA | Washington, DC |
| Highest paying state | Virginia | New Jersey |
| Best paying company | Edelman Financial Engines | Microsoft |
| Best paying industry | Professional | Government |
There are a few differences between a public relations and a communications coordinator in terms of educational background:
| Public Relations | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between public relations' and communications coordinators' demographics:
| Public Relations | Communications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |