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The differences between public relations and coordinators of media relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations and a coordinator of media relations. Additionally, a coordinator of media relations has an average salary of $64,460, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a public relations include press releases, web content and facebook. The most important skills for a coordinator of media relations are press releases, policy issues, and political action committee.
| Public Relations | Coordinator Of Media Relations | |
| Yearly salary | $48,383 | $64,460 |
| Hourly rate | $23.26 | $30.99 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,721 | 30,539 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Media relations coordinators manage the relationships between journalists, key influencers, and reporters. Their job is to create lists of targeted media, develop social media outreach opportunities, and arrange meetings between information sources and high-profile journalists. They write press material information like news releases and advisories on different media platforms. To perform their job well, these coordinators need to have a good sense of humor to engage their audience, keep up with the latest relevant news, and report with the conciseness to communicate through written, oral, and virtual conversations.
Public relations and coordinators of media relations have different pay scales, as shown below.
| Public Relations | Coordinator Of Media Relations | |
| Average salary | $48,383 | $64,460 |
| Salary range | Between $32,000 And $72,000 | Between $34,000 And $119,000 |
| Highest paying City | Richmond, VA | - |
| Highest paying state | Virginia | - |
| Best paying company | Edelman Financial Engines | - |
| Best paying industry | Professional | - |
There are a few differences between a public relations and a coordinator of media relations in terms of educational background:
| Public Relations | Coordinator Of Media Relations | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | Stanford University | Stanford University |
Here are the differences between public relations' and coordinators of media relations' demographics:
| Public Relations | Coordinator Of Media Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |