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The differences between public relations and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations and a public relations assistant. Additionally, a public relations has an average salary of $48,383, which is higher than the $46,197 average annual salary of a public relations assistant.
The top three skills for a public relations include press releases, web content and facebook. The most important skills for a public relations assistant are press releases, facebook, and twitter.
| Public Relations | Public Relations Assistant | |
| Yearly salary | $48,383 | $46,197 |
| Hourly rate | $23.26 | $22.21 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,721 | 26,021 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
Public relations and public relations assistants have different pay scales, as shown below.
| Public Relations | Public Relations Assistant | |
| Average salary | $48,383 | $46,197 |
| Salary range | Between $32,000 And $72,000 | Between $34,000 And $61,000 |
| Highest paying City | Richmond, VA | Seattle, WA |
| Highest paying state | Virginia | Washington |
| Best paying company | Edelman Financial Engines | California Institute of Technology |
| Best paying industry | Professional | Finance |
There are a few differences between a public relations and a public relations assistant in terms of educational background:
| Public Relations | Public Relations Assistant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between public relations' and public relations assistants' demographics:
| Public Relations | Public Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 24.5% Female, 75.5% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |