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The differences between public relations and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations and a public relations coordinator. Additionally, a public relations has an average salary of $48,383, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a public relations include press releases, web content and facebook. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Public Relations | Public Relations Coordinator | |
| Yearly salary | $48,383 | $46,225 |
| Hourly rate | $23.26 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,721 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Public relations and public relations coordinators have different pay scales, as shown below.
| Public Relations | Public Relations Coordinator | |
| Average salary | $48,383 | $46,225 |
| Salary range | Between $32,000 And $72,000 | Between $35,000 And $60,000 |
| Highest paying City | Richmond, VA | Washington, DC |
| Highest paying state | Virginia | Virginia |
| Best paying company | Edelman Financial Engines | Shiseido |
| Best paying industry | Professional | Health Care |
There are a few differences between a public relations and a public relations coordinator in terms of educational background:
| Public Relations | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between public relations' and public relations coordinators' demographics:
| Public Relations | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |