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Public relations vs senior communications specialist

The differences between public relations and senior communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations and a senior communications specialist. Additionally, a senior communications specialist has an average salary of $78,948, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a public relations include press releases, web content and facebook. The most important skills for a senior communications specialist are project management, powerpoint, and strategic communications.

Public relations vs senior communications specialist overview

Public RelationsSenior Communications Specialist
Yearly salary$48,383$78,948
Hourly rate$23.26$37.96
Growth rate8%8%
Number of jobs22,72118,973
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 65%
Average age4242
Years of experience44

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

What does a senior communications specialist do?

A senior communications specialist is primarily in charge of developing communication strategies in the company. Their responsibilities revolve around ensuring the smooth flow of internal and external communications, coordinating various departments, managing campaigns and event schedules, devising social media strategies, and supervising media relations. A senior communications specialist must also address issues and concerns, resolving them promptly. Furthermore, as a senior specialist, it is essential to lead and assist the junior specialists, all while adhering to the company's policies and regulations.

Public relations vs senior communications specialist salary

Public relations and senior communications specialists have different pay scales, as shown below.

Public RelationsSenior Communications Specialist
Average salary$48,383$78,948
Salary rangeBetween $32,000 And $72,000Between $56,000 And $111,000
Highest paying CityRichmond, VAOakland, CA
Highest paying stateVirginiaConnecticut
Best paying companyEdelman Financial EnginesAnalysis Group
Best paying industryProfessionalTechnology

Differences between public relations and senior communications specialist education

There are a few differences between a public relations and a senior communications specialist in terms of educational background:

Public RelationsSenior Communications Specialist
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 65%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Public relations vs senior communications specialist demographics

Here are the differences between public relations' and senior communications specialists' demographics:

Public RelationsSenior Communications Specialist
Average age4242
Gender ratioMale, 36.1% Female, 63.9%Male, 35.7% Female, 64.3%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations and senior communications specialist duties and responsibilities

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Senior communications specialist example responsibilities.

  • Manage the bureau s Facebook account and shoot/edit videos for the agency s YouTube channel
  • Manage copywriting and copyediting process for plan benefit materials for county government and school employees.
  • Plan and manage high-level institutional events in NYC, Washington, other U.S. cities and foreign capitals.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Create and develop all social media correspondence (Facebook, twitter, instagram, etc . )
  • Conduct CRM for 187k-member database.
  • Show more

Public relations vs senior communications specialist skills

Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%
Common senior communications specialist skills
  • Project Management, 8%
  • PowerPoint, 6%
  • Strategic Communications, 6%
  • External Communications, 5%
  • Patients, 4%
  • Press Releases, 4%

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