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The differences between public relations managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations manager, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Public Relations Manager | Marketing Communications Manager | |
| Yearly salary | $91,426 | $84,146 |
| Hourly rate | $43.95 | $40.45 |
| Growth rate | 8% | 10% |
| Number of jobs | 35,273 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Public relations managers and marketing communications managers have different pay scales, as shown below.
| Public Relations Manager | Marketing Communications Manager | |
| Average salary | $91,426 | $84,146 |
| Salary range | Between $64,000 And $128,000 | Between $60,000 And $117,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Boston Consulting Group | |
| Best paying industry | Technology | Finance |
There are a few differences between a public relations manager and a marketing communications manager in terms of educational background:
| Public Relations Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between public relations managers' and marketing communications managers' demographics:
| Public Relations Manager | Marketing Communications Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |