Public relations representative vs account coordinator

The differences between public relations representatives and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations representative and an account coordinator. Additionally, a public relations representative has an average salary of $57,476, which is higher than the $39,973 average annual salary of an account coordinator.

The top three skills for a public relations representative include press releases, facebook and event planning. The most important skills for an account coordinator are customer service, data entry, and powerpoint.

Public relations representative vs account coordinator overview

	Public Relations Representative	Account Coordinator
Yearly salary	$57,476	$39,973
Hourly rate	$27.63	$19.22
Growth rate	8%	8%
Number of jobs	23,506	93,480
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	42	42
Years of experience	4	4

What does a public relations representative do?

Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.

What does an account coordinator do?

An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.

Public relations representative vs account coordinator salary

Public relations representatives and account coordinators have different pay scales, as shown below.

	Public Relations Representative	Account Coordinator
Average salary	$57,476	$39,973
Salary range	Between $36,000 And $89,000	Between $29,000 And $54,000
Highest paying City	McLean, VA	Washington, DC
Highest paying state	Virginia	New York
Best paying company	Brex	The American Musical and Dramatic Academy
Best paying industry	-	Professional

Differences between public relations representative and account coordinator education

There are a few differences between a public relations representative and an account coordinator in terms of educational background:

	Public Relations Representative	Account Coordinator
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Communication	Business
Most common college	Stanford University	Northwestern University

Public relations representative vs account coordinator demographics

Here are the differences between public relations representatives' and account coordinators' demographics:

	Public Relations Representative	Account Coordinator
Average age	42	42
Gender ratio	Male, 35.7% Female, 64.3%	Male, 27.5% Female, 72.5%
Race ratio	Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%	Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage	12%	12%

Differences between public relations representative and account coordinator duties and responsibilities

Public relations representative example responsibilities.

Manage all copywriting elements for live broadcasts and promotional commercials.
Facilitate communications between CELA and student body through use of social networks such as Facebook.
Create Facebook events of campus events
Increase team visibility and interest through radio appearances, newspaper interviews and photography.
Attend museum, art and cultural events throughout NYC while providing content for social media sites.
Develop proposals, budgets and execution strategies for magazine releases & projects following editorial deadlines.

Account coordinator example responsibilities.

Manage service activations and product fulfillment, ESN changes, activations, deactivations and overall customer service satisfaction.
Manage bookkeeper and QuickBooks tabulations.
Manage client and prospect database for marketing purposes through Salesforce.com.
Capitalize on strong organizational and interpersonal skills to expertly manage the regional provider enrollment system for Medicare and Medicaid memberships.
Design business cards, letterhead and CRM.
Update forecast in CRM from all sales opportunities.

Public relations representative vs account coordinator skills

Common public relations representative skills

Press Releases, 29%
Facebook, 6%
Event Planning, 5%
Promotional Materials, 4%
Twitter, 4%
External Communications, 4%

Common account coordinator skills

Customer Service, 23%
Data Entry, 9%
PowerPoint, 7%
Account Management, 7%
Project Management, 5%
Account Executives, 4%

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Public Relations Representative
Public Relations Representative vs Account Coordinator

Updated January 8, 2025

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