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Public relations representative vs communications coordinator

The differences between public relations representatives and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations representative and a communications coordinator. Additionally, a public relations representative has an average salary of $57,476, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a public relations representative include press releases, facebook and event planning. The most important skills for a communications coordinator are customer service, web content, and event planning.

Public relations representative vs communications coordinator overview

Public Relations RepresentativeCommunications Coordinator
Yearly salary$57,476$47,075
Hourly rate$27.63$22.63
Growth rate8%8%
Number of jobs23,50639,790
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a public relations representative do?

Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Public relations representative vs communications coordinator salary

Public relations representatives and communications coordinators have different pay scales, as shown below.

Public Relations RepresentativeCommunications Coordinator
Average salary$57,476$47,075
Salary rangeBetween $36,000 And $89,000Between $34,000 And $63,000
Highest paying CityMcLean, VAWashington, DC
Highest paying stateVirginiaNew Jersey
Best paying companyBrexMicrosoft
Best paying industry-Government

Differences between public relations representative and communications coordinator education

There are a few differences between a public relations representative and a communications coordinator in terms of educational background:

Public Relations RepresentativeCommunications Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Public relations representative vs communications coordinator demographics

Here are the differences between public relations representatives' and communications coordinators' demographics:

Public Relations RepresentativeCommunications Coordinator
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations representative and communications coordinator duties and responsibilities

Public relations representative example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Facilitate communications between CELA and student body through use of social networks such as Facebook.
  • Create Facebook events of campus events
  • Increase team visibility and interest through radio appearances, newspaper interviews and photography.
  • Attend museum, art and cultural events throughout NYC while providing content for social media sites.
  • Develop proposals, budgets and execution strategies for magazine releases & projects following editorial deadlines.

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Public relations representative vs communications coordinator skills

Common public relations representative skills
  • Press Releases, 29%
  • Facebook, 6%
  • Event Planning, 5%
  • Promotional Materials, 4%
  • Twitter, 4%
  • External Communications, 4%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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