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Public relations representative vs communications specialist

The differences between public relations representatives and communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations representative and a communications specialist. Additionally, a public relations representative has an average salary of $57,476, which is higher than the $51,023 average annual salary of a communications specialist.

The top three skills for a public relations representative include press releases, facebook and event planning. The most important skills for a communications specialist are customer service, powerpoint, and patients.

Public relations representative vs communications specialist overview

Public Relations RepresentativeCommunications Specialist
Yearly salary$57,476$51,023
Hourly rate$27.63$24.53
Growth rate8%8%
Number of jobs23,50642,819
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 64%
Average age4242
Years of experience44

What does a public relations representative do?

Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

Public relations representative vs communications specialist salary

Public relations representatives and communications specialists have different pay scales, as shown below.

Public Relations RepresentativeCommunications Specialist
Average salary$57,476$51,023
Salary rangeBetween $36,000 And $89,000Between $36,000 And $71,000
Highest paying CityMcLean, VAWashington, DC
Highest paying stateVirginiaNew Jersey
Best paying companyBrexGoogle
Best paying industry-Technology

Differences between public relations representative and communications specialist education

There are a few differences between a public relations representative and a communications specialist in terms of educational background:

Public Relations RepresentativeCommunications Specialist
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 64%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Public relations representative vs communications specialist demographics

Here are the differences between public relations representatives' and communications specialists' demographics:

Public Relations RepresentativeCommunications Specialist
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations representative and communications specialist duties and responsibilities

Public relations representative example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Facilitate communications between CELA and student body through use of social networks such as Facebook.
  • Create Facebook events of campus events
  • Increase team visibility and interest through radio appearances, newspaper interviews and photography.
  • Attend museum, art and cultural events throughout NYC while providing content for social media sites.
  • Develop proposals, budgets and execution strategies for magazine releases & projects following editorial deadlines.

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Public relations representative vs communications specialist skills

Common public relations representative skills
  • Press Releases, 29%
  • Facebook, 6%
  • Event Planning, 5%
  • Promotional Materials, 4%
  • Twitter, 4%
  • External Communications, 4%
Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%

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