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The differences between public relations representatives and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations representative and a media coordinator. Additionally, a public relations representative has an average salary of $57,476, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a public relations representative include press releases, facebook and event planning. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Public Relations Representative | Media Coordinator | |
| Yearly salary | $57,476 | $47,471 |
| Hourly rate | $27.63 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 23,506 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Public relations representatives and media coordinators have different pay scales, as shown below.
| Public Relations Representative | Media Coordinator | |
| Average salary | $57,476 | $47,471 |
| Salary range | Between $36,000 And $89,000 | Between $34,000 And $64,000 |
| Highest paying City | McLean, VA | Urban Honolulu, HI |
| Highest paying state | Virginia | Hawaii |
| Best paying company | Brex | The Joffrey Ballet |
| Best paying industry | - | Manufacturing |
There are a few differences between a public relations representative and a media coordinator in terms of educational background:
| Public Relations Representative | Media Coordinator | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between public relations representatives' and media coordinators' demographics:
| Public Relations Representative | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |