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Public relations representative vs media relations specialist

The differences between public relations representatives and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations representative and a media relations specialist. Additionally, a public relations representative has an average salary of $57,476, which is higher than the $50,856 average annual salary of a media relations specialist.

The top three skills for a public relations representative include press releases, facebook and event planning. The most important skills for a media relations specialist are patients, compassion, and press releases.

Public relations representative vs media relations specialist overview

Public Relations RepresentativeMedia Relations Specialist
Yearly salary$57,476$50,856
Hourly rate$27.63$24.45
Growth rate8%8%
Number of jobs23,50644,665
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Average age4242
Years of experience44

What does a public relations representative do?

Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

Public relations representative vs media relations specialist salary

Public relations representatives and media relations specialists have different pay scales, as shown below.

Public Relations RepresentativeMedia Relations Specialist
Average salary$57,476$50,856
Salary rangeBetween $36,000 And $89,000Between $36,000 And $69,000
Highest paying CityMcLean, VAWashington, DC
Highest paying stateVirginiaWashington
Best paying companyBrexEdelman Financial Engines
Best paying industry-Finance

Differences between public relations representative and media relations specialist education

There are a few differences between a public relations representative and a media relations specialist in terms of educational background:

Public Relations RepresentativeMedia Relations Specialist
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Public relations representative vs media relations specialist demographics

Here are the differences between public relations representatives' and media relations specialists' demographics:

Public Relations RepresentativeMedia Relations Specialist
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations representative and media relations specialist duties and responsibilities

Public relations representative example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Facilitate communications between CELA and student body through use of social networks such as Facebook.
  • Create Facebook events of campus events
  • Increase team visibility and interest through radio appearances, newspaper interviews and photography.
  • Attend museum, art and cultural events throughout NYC while providing content for social media sites.
  • Develop proposals, budgets and execution strategies for magazine releases & projects following editorial deadlines.

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Public relations representative vs media relations specialist skills

Common public relations representative skills
  • Press Releases, 29%
  • Facebook, 6%
  • Event Planning, 5%
  • Promotional Materials, 4%
  • Twitter, 4%
  • External Communications, 4%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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