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The differences between public relations representatives and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations representative and a public relations coordinator. Additionally, a public relations representative has an average salary of $57,476, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a public relations representative include press releases, facebook and event planning. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Public Relations Representative | Public Relations Coordinator | |
| Yearly salary | $57,476 | $46,225 |
| Hourly rate | $27.63 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 23,506 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Public relations representatives and public relations coordinators have different pay scales, as shown below.
| Public Relations Representative | Public Relations Coordinator | |
| Average salary | $57,476 | $46,225 |
| Salary range | Between $36,000 And $89,000 | Between $35,000 And $60,000 |
| Highest paying City | McLean, VA | Washington, DC |
| Highest paying state | Virginia | Virginia |
| Best paying company | Brex | Shiseido |
| Best paying industry | - | Health Care |
There are a few differences between a public relations representative and a public relations coordinator in terms of educational background:
| Public Relations Representative | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between public relations representatives' and public relations coordinators' demographics:
| Public Relations Representative | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |