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Public relations representative vs public relations

The differences between public relations representatives and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations representative and a public relations. Additionally, a public relations representative has an average salary of $57,476, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a public relations representative include press releases, facebook and event planning. The most important skills for a public relations are press releases, web content, and facebook.

Public relations representative vs public relations overview

Public Relations RepresentativePublic Relations
Yearly salary$57,476$48,383
Hourly rate$27.63$23.26
Growth rate8%8%
Number of jobs23,50622,721
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a public relations representative do?

Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Public relations representative vs public relations salary

Public relations representatives and public relations have different pay scales, as shown below.

Public Relations RepresentativePublic Relations
Average salary$57,476$48,383
Salary rangeBetween $36,000 And $89,000Between $32,000 And $72,000
Highest paying CityMcLean, VARichmond, VA
Highest paying stateVirginiaVirginia
Best paying companyBrexEdelman Financial Engines
Best paying industry-Professional

Differences between public relations representative and public relations education

There are a few differences between a public relations representative and a public relations in terms of educational background:

Public Relations RepresentativePublic Relations
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Public relations representative vs public relations demographics

Here are the differences between public relations representatives' and public relations' demographics:

Public Relations RepresentativePublic Relations
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations representative and public relations duties and responsibilities

Public relations representative example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Facilitate communications between CELA and student body through use of social networks such as Facebook.
  • Create Facebook events of campus events
  • Increase team visibility and interest through radio appearances, newspaper interviews and photography.
  • Attend museum, art and cultural events throughout NYC while providing content for social media sites.
  • Develop proposals, budgets and execution strategies for magazine releases & projects following editorial deadlines.

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Public relations representative vs public relations skills

Common public relations representative skills
  • Press Releases, 29%
  • Facebook, 6%
  • Event Planning, 5%
  • Promotional Materials, 4%
  • Twitter, 4%
  • External Communications, 4%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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